John Chen, CEO of BlackBerry, continues to argue that the Canadian smartphone maker remains innovative, financially stable and “well positioned for the future” . In an open letter published today on CNBC, Chen admitted that BlackBerry now faces a “difficult circumstances”, but believes it is still possible to reverse the situation of the business.
Chen did not elaborate on these “difficult circumstances”, although it is well known that the company recorded losses worrying 4,400 million in its third quarter. At the same time, a series of high-profile executives have left recently BlackBerry, including director of operations, Kristian Tear, and CMO, Frank Boulben. CFO Brian Bidulka, was replaced by James Yersh last month, but will remain as a special adviser to Chen to the end of the year.
Chen recognized the need for change. “It was important to make quick and shocking Changes to ensure that our customers’ investments in infrastructure and BlackBerry solutions are safe,” he said.
But beyond the problems, Chen emphasized the virtues and future plans BlackBerry . The executive stressed that Hong Kong remains popular BlackBerry enterprise customers and said the company will continue to focus on that part of your business, along with messaging devices and offer QNX Embedded in progress.
also recalled the recent partnership with Foxconn to manufacture smartphones in Indonesia and other emerging markets. “We are also focusing our design team and hardware to develop high quality products at competitive prices. Taking advantage of the scale and efficiency of Foxconn will allow us to compete more effectively and adapt to the speed of the market, we can design products for rapid life cycles. “
BlackBerry CEO added that the Canadian firm already “positioned for the long term” and will become a more agile competitor as a result of these radical changes. “The journey has just begun,” Chen concludes his gallery.
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