EMV | Valencia a little over three years ago, leading the world of Blackberry smartphones and today the company faces an uncertain future in the competitive landscape of mobile devices. “Blackberry is alive” and “is here to stay.” Thus, its chief executive, John Chen, this week to step out of the rumors about the possible demise of the company, in an open letter that also showed the belief that the company would be rebuilt in its niche market.
Speculation about hypothetical Blackberry happen to many others in recent weeks about the possibility of the company, low hours, was purchased. In October the supply Fairfax Financial, the largest shareholder, to take over the company’s total 4,700 million euros but the sale does not materialize known. Soon after, Facebook was the interest in acquiring the Canadian company that filled the headlines, but the purchase by the social network also not came. Shares in Blackberry lows move in Canadian dollars 6.25, far from the 150.3 recorded in 2008 in the highlights of the company.
just five years ago, Blackberry was worth more than 80,000 million. Then, the Canadian company still dominated the smartphone market, an industry that had landed before anyone else. The arrival of the iPhone in 2007 marked a turning point in the incipient stage of smartphones, which has since rapidly popularize among consumers. Blackberry still grow for years.
had arrived first and started with an advantage, but in 2010 the competition was strong and diverse. The Apple phone sales was a monster and began to mature Android-terminals from many manufacturers (Samsung, HTC, Motorola …) – and soon began an ascent that has seemed unstoppable. Like so many other companies like Nokia or Motorola, progress accelerated Apple, Samsung, Google and other manufacturers in the field of smartphones Canadian company caught off guard.
RIM, with its Blackberry, came to have a share of 50% of the U.S. smartphone market by 2010. In 2012, based on worldwide sales by OS, the Canadian company already ranked third in the ranking, far away from Android and iOS, and stood at 4.1%, still not hit bottom. In the third quarter of 2013 was 1%, according to Strategy Analytics, looking also surpassed by Windows, as published by La Vanguardia.
Device Company Blackberryfirst released in 1999, designed by the Canadian company RIM (Research in Motion Limited)-recently renamed officially by the name of its popular device and leaving the original signature. This first unit already offered many of the features that would make these devices extremely popular a few years later, as access to email, organizer, calendar and keyboard.
successive models, which would eventually become the smartphone reference-especially in the world of business-were making improvements, with the help of increased connectivity and services developed increasingly internet. Now, among offers and denials of purchase and after successive and drastic downsizing, Blackberry strives to redefine its future. One of the latest moves has been to remove its popular messaging app, Blackberry Messenger for iOS and Android.
failure of its latest high-end model, the Z10, it has not led to improved sales results and intentions of the company, as the current policy-renewed last week-pass refocus on world business. Specialization. This would be a return to its origins. In the words of its CEO, Chen, “we know that Blackberry devices are not for everyone.”
founder discard a possible purchaseBlackberry founder, Michael Lazaridis, has cut its stake in the company’s shares up 4.99% and announced that his group has given up its intention to bid for the Canadian manufacturer as “The Wall Street Journal.” With this decision, reducing its stake from 8% to 4.99%, has cleared the rumors about a possible takeover of the company in October after he and co-founder Douglas Fregin Blackberry inform that a joint bid arose to acquire the firm. Lazaridis explained that he and Fregin have ended the partnership to purchase, even though they had already initiated discussions with Goldman Sachs and Centerview funds to help in the process. However, last November the Canadian Manufacturer abandoned all saleability. He announced a multi-million injection by institutional investors to revive the business.
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