Saturday, July 20, 2013

Nokia and Blackberry are fighting for 13% of Smartphone Market - Panorama Journal

Sat, 20-Jul-13
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By CNNExpansión



In the world of operating systems, the battle of the smartphones is harder than ever. Nokia and Blackberry brands, leaders until six years ago, struggling to keep the third in a market of over 120 million phones that do not use Apple’s iOS or Google’s Android, the rulers of the time.

In the world of operating systems, the battle of the smartphones is harder than ever. Nokia and Blackberry brands, leaders until six years ago, struggling to keep the third in a market of over 120 million phones that do not use Apple’s iOS or Google’s Android, the rulers of the time.

Of the 7 million new annual subscriptions with mobile phone providers in Mexico, 31% are for smartphones, says Oliver Aguilar, an analyst at International Data Corporation (IDC), the edition of 21 June 2013 Expansion magazine. Android leads with 47.59% of the domestic market, while iOS is 22.89%. Between the two control just over 70%.

In the world, the domain of the first two is even clearer: add 87% of the market of smartphones . The remaining 13% represents more than 120 million phones. The prize for the third place is not at least in a market that was once younger actors become global leaders.

When struggled to consolidate, the Finnish Nokia and Blackberry topped the Canadian market. However, the rise of these operating systems to the top did not immediately.

The first model of the iPhone, for example, sold during the marketing period slightly more than 6.1 million computers. Its market share was only 6.5% in 2007, but for 2012, with six models launched in the market in different years, and represented 20%.

Until three years ago, Android reached a 4% share in the market. Last year garnered 67%, which placed him as the leader by the number of brands they decided to incorporate the operating system in their computers.

Nokia and BlackBerry, Windows Mobile and using BlackBerry10, along with a number of manufacturers of operating systems that aspire to be the next success story, are in a close battle for taking the biggest slice possible.

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