John Chen, CEO of BlackBerry, has published an editorial on CNBC in which he describes the main features of the BlackBerry 2014 strategy.
while ago we talked about the major fails we’ve seen in 2013 in the technology sector and, within this unique review, we talked about BlackBerry and annus horribilis that the company has experienced. BlackBerry has seen its market share plummeted, lost “historical places” has been overtaken by Windows Phone is the raising has been completed as a third platform market, recent years have suffered losses and has replaced the CEO interim one. John Chen , the current CEO of BlackBerry, is responsible for giving the “change of direction” that the company needs and has no other choice but to give optimistic messages and formulate a new strategy .
Precisely
, Chen spoke of the new strategy BlackBerry 2014 in an editorial published CNBC and although some optimistic air emanates, has tried to draw some clues that will mark the company during 2014. And what is the strategy that will continue for BlackBerry 2014
Once
overcome financial problems (after capital infusion they received from Fairfax), the company changed its structure to rest on four pillars representing the core BlackBerry Business:
- Business Services
- Messaging
- QNX and embedded systems
- Terminals
Basically, Chen has drawn that line we have been seeing for some time: separating hardware services and platforms, in fact, commented Chen, the weight of BlackBerry will of services in order to nourish the other pillars. BlackBerry Messenger has become an organizational unit, an interesting detail that shows the importance that has taken the service.
Several weeks ago we talked about the future of BlackBerry also following another open letter to Chen, the CEO of BlackBerry has put the focus on business services and specifically MDM and BYOD ; In other words, the platform services for the mobile device management in enterprises. BES offers precisely because BlackBerry device management understood, quite some time, the devices in enterprise environments tend to be heterogeneous. Maybe two years ago it seemed very strange that BlackBerry hurl a product soportase iOS and Android, however, that vision could get them off the hook today
.BlackBerry
believes that the market share of BES triples the sum of the market share with other MDM solutions and, of course, has no safety certifications having BlackBerry (which, as things stand are its best asset in the corporate sector and government).
What about QNX and terminals Although they have not made much noise, BlackBerry QNX considered as one of its successes and situate us at CES to see some of the locations of the platform within the automotive sector and the bridge that extends between this sector and the services provided from the cloud.
Given the weight that the services and that, really, are the ones who are doing well, I admit that I found it strange that BlackBerry continue to betting terminals outside the business sector. The partnership with Foxconn think it is too risky and that, perhaps, should not take this path, but Chen believes that the new range of terminals low-cost will be something that will also contribute to stimulating the company.
Hopefully 2014 is the year of revival of BlackBerry has always been an industry benchmark and its a shame they have hit bottom. The outline of the plan does not look bad, but the paper has to bear all the property and to be seen, really, these intentions are accompanied by a consequential actions
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JJ Velasco
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