BlackBerry Action revives on Wall Street - The Economist

May 22, 2013 – 23:20

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Carmen Luna / The Economist

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BlackBerry, one of the companies which some analysts took for dead before the voracious competition from Apple and Samsung, threw all the meat on the grill to cope with these companies and remain a leader in emerging markets like Mexico.

In this scenario, the expectations and the subsequent release of its latest high-end smartphone, the Z10, revived its stock price on Wall Street and across from the minimum of 6.31 dollars played in September 2012, at the close of the day on Wednesday gained 129.16% to 14.46 dollars per share.

While, in emerging countries, the BlackBerry platform is being sued because of the infrastructure that account, which offers great security to corporate.

Regarding

use in Mexico, Ernesto Piedras, CEO of The Competitive Intelligence Unit (CIU) commented: “It is a great demand platform for business yet … And today is almost 30% penetration in Mexico “.

He said that from the appearance of other operating systems use worldwide fell sharply, although in regions such as Latin America, the decline has been more gradual.

Gonzalo

Rojón, CIU analysis manager, explained that one of the advantages is that BlackBerry devices have very accessible to people, is that smartphones like the Apple iPhone are very expensive.

“In Mexico, the iPhone barely reaches 14% penetration” because of barriers of purchasing power. As specialists indicated that, at least in Mexico, the only thing you can compare success nowadays are computers that operate on the Android system.

“Definitely, BlackBerry is a complete platform that causes interest to companies and which is being renovated. The market is constantly changing and not everything is said … not all iPhone “added Rojón.

Another thing the company revalues ??the Z10 is an operating system built from scratch, which has been well received and this must be added the infrastructure they own, something that makes it attractive to corporate America America.

Similarly, despite the launch of its latest handsets aimed for emerging markets did not please Wall Street, the fact is that these niches represent part of the strength of the company.

Z10 PUTS THE LEVEL

Meanwhile, put Z10 BlackBerry once again targeted by consumers in developed markets, where Apple and Samsung have the baton.

Competition in these markets is more complicated, since the high purchasing power of the population does allow most consumers to buy an iPhone or high-end smartphones that use Android.

Thus, investors who dared to bet on the shares of the company a few months ago can now see the results. In this context, the experts agreed that all is said but hope that in the corporate segment in Mexico continues with a major market share.

So, the only way to verify that the new shares BlackBerry CEO, Thorsten Heins, are successful will be in the company’s quarterly results.

carmen.luna @ eleconomista.mx