BlackBerry will not let go of their physical keyboards classics - The Nación.com.py

After releasing two touch models last year, the company announced it will return to physical keyboards.

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BlackBerry will focus on corporate and government clients, who drove the previous success of the company and who prefer physical keys.

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Infobae.com

Despite the bad

time going through and can not seem to get out and then try to join the world of touch smartphones, BlackBerry now seems back to its roots as a strategic attempt to try to stay afloat.

Last year, the Canadian company launched the Z10 and Z30 models, two completely touch phones that lacked the traditional physical keyboards popularized its previous smartphones. These models, however, failed to reposition BlackBerry in the global smart phone market, now dominated by touch screens and giants like Samsung and Nokia.

In this context, John Chen, the current CEO of BlackBerry said the company will focus primarily on offering smartphones with touch keyboards, the feature by which users remain loyal to the company.

“Personally, I love the keyboards,” Chen said in a conversation with Bloomberg, while adding that mobile signature of Ontario will “predominantly” physical keyboards.

According

appropriated the company website, BlackBerry will focus on corporate and government clients, sectors that drove the success of the company a few years who prefer physical keys that make typing mails ago.

Salvage

While the smartphone market clearly favors touchscreens, some people still prefer physical keys. In this sense, an American startup recently launched Typo, a keyboard for iPhone very similar to those of a traditional BlackBerry keyboard keys.

The similarity is such that he began to BlackBerry Typo suit for your hardware copy without permission. By doing so, claimed: “The keyboard is our identity”

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this redefinition of its strategy, BlackBerry looking to find their way again. The company, in a difficult financial situation, announced in September the plan to sell the investor consortium Fairfax Financial, operation that eventually fell through: BlackBerry remained independent, received an injection of capital and replaced its former CEO, Thorsten Heins, by John Chen.