Chen defends BlackBerry hardware sales as ... - Latercera

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The new chief executive officer of BlackBerry, rejecting claims that leave the hardware business will have the opportunity this week to convince investors that have the time and the vision needed to revive a division that is bringing down the sales to 2007 levels.

largest investor Chosen by BlackBerry for the post of CEO, John Chen has begun to consider the argument that the company should retain its unprofitable company smartphones even when investors and analysts are urging the company to focus on software and services, which are more lucrative.

Analysts estimate a 45% drop in quarterly revenue to be released on December 20, which will make it difficult to convince skeptics Chen.

Chen’s reluctance to leave the hardware reflects the feelings of his predecessor Thorsten Heins, who, assume in January 2012, promised not to break up the company. Unlike Heins, Chen comes from outside the company and orchestrated a recovery based on software experience that will be worth some patience on the part of investors.

“It is mandated, and I guess the limiting factor is the time, “said James Cordwell, an analyst at Atlantic Equities LLP.

” A change of direction is what people need, “he added.

Chen and began to clean, with recent items responsible for marketing, operations and finance of the company. Today BlackBerry announced the hiring of John Sims, former teammate Chen in Sybase and SAP AG, which will command global business services.

strategic Changes

The new chief executive officer of BlackBerry now must accompany these measures for staff with major strategic changes to gain the trust of skeptical shareholders, Cordwell, who works in London and rate equivalent to the BlackBerry to sell said.

Heins, who left office last month, had posted a new operating system with a faster Web browser and quicker return to make navigation BlackBerry to compete with the iPhone line Appley Samsung Galaxy.

Delays in the launch of BlackBerry 10, and the decision to sell the first touchscreen version of Z10-away to the BlackBerry faithful, who were forced to wait for the model Q10 physical keyboard.

BlackBerry probably report sales of U.S. $ 1,580 million and a loss of 45 cents per share, excluding special items, according to the average estimate in a Bloomberg survey of analysts .

The company had a reduction in value of nearly U.S. $ 1,000 million in September by Z10 unsold and reported a 45% YoY drop in sales to U.S. $ 1,570 million.

“The question is, given the amount of resources available to all in this space, what can do with the limited resources Chen is going to have” asked Cordwell of Atlantic Equities.

“Survive? Yes Thrive? Not so sure, “he said.

• BlackBerry
• Hardware
• Software