BlackBerry teaches how to make the market forget a loss ... - The Financial

[Foxconn manufacture for Blackberry devices. / Bloomberg / File]

Bloomberg

Blackberry

Friday reported a loss of 4000 $ 400 million in its third quarter ended November 30, but its shares closed with a gain of 15.68 percent , to $ 7.23 on Nasdaq, about yesterday.

During the day, got to touch a high of $ 7.34, an improvement of 17.4 percent compared to Thursday’s close of $ 6.25. It was the biggest intraday gain since April 2009. The shares have declined 38 percent so far this year.

shares soared after the company’s announcement of an agreement five with Foxconn to manufacture their equipment , helping to cut production costs and reduce inventories that have affected the company.

Foxconn will manufacture BlackBerry phones in their plants in Indonesia and Mexico, according to a statement issued today, the BlackBerry will own all intellectual property and manage quality control through Foxconn, which is also a supplier Apple and the largest manufacturer of electronic products in the world.

The agreement allows BlackBerry eliminate costs of their manufacturing operations, which are not profitable, and helps you focus on corporate software and services. After years of losing market share to Apple and Google, the company is trying to orchestrate a comeback targeting business customers.

While CEO John Chen has rejected the recommendations that the company stop producing phones, yes ambitions has reduced the once leading smartphone segment.

As part of the agreement, Foxconn help designing BlackBerry phones and then produce low-end models that sold in six or seven major markets, Chen said. The first will be a 3G model to be launched in April.

As time goes on, Foxconn will design these phones, which will leave the staff of BlackBerry in free America focus on more expensive devices for your business clients Chen explained.

There is no guarantee that the business will be profitable.

Chen, who was hired last month after the company abandoned a plan to sell, is trying to regain the confidence of investors and consumers. Exploring weighed on sale most of the third fiscal quarter, as was announced on 12 August and 4 November canceled. That might have stopped some customers to upgrade their phones .

Market Participation BlackBerry fell to 1.7 percent in the third quarter from 4.1 percent of the previous period, according to IDC. Android, operating system used by Samsung and others, had 81 percent and Apple had 13 percent

.

These figures left investors skeptical of real posibibilidades Chen to bring back success to the company. The stock had fallen 20 percent since November 1, a day before he was appointed, to yesterday’s close. Lowered over 95 percent since its peak in 2008.