Photo: AP
The last quarter lost over 4 billion dollars for poor sales, its CEO seeks to regain profitability in two years.
This 2013 was a year marked by weak sales and internal changes to BlackBerry. Its former CEO, Thorstein Heins, was replaced by John Chen, who came to the eye of the storm when the sale of the company was speculation. Moreover, the great promise of the company, BlackBerry 10, has had low sales from the start and has maintained a steady downward trend that today have lost almost 2000 only $ 600 million for unsold devices.
[ Get: BlackBerry is no longer for sale, CEO changes]
In the quarter ending, sold 1.9 million BlackBerry smartphones, compared with 3.7 million the previous quarter. A few months ago the brand announced that estimated losses of about one billion dollars for unsold inventory, especially the Z10 model, by early 2014, however, the final number was more than doubled.
What next for BlackBerry? John Chen announced a partnership with Foxconn, one of the world’s largest electronics manufacturers, to manufacture for five years BlackBerry devices within their factories in Indonesia and Mexico , so that BB can devote to ‘design and software’, as reported by the company.
Behind Foxconn alliance with , launch new BlackBerry devices for emerging markets to continue to serve time segments that still are loyal, ie, corporate and government .
So, John Chen reported that there is talk of more layoffs, but ‘nothing is guaranteed ‘, while considered reach break even by 2015 and BlackBerry to return to profitability by 2016.
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