Monday, December 2, 2013

BlackBerry promises to rebuild - FORTUNE

Toronto (Reuters) – BlackBerry Ltd is “very much alive thanks to you,” said Monday the interim CEO of the company, John Chen, in an open letter, in which the company has pledged to rebuild as a niche player focused on the enterprise market.

Chen took over as CEO of the company a month ago, after the BlackBerry abandoned the plan to sell.

“Our poster ‘for sale’ was removed and we are here to stay,” Chen wrote in the letter, which was addressed to “valued customers and business partners.” “In short, the reports of our death are greatly exaggerated,” he said in the letter to you by Reuters.

BlackBerry, which was once the market leader in access to email from anywhere, has suffered a significant loss of market share at the hands of Apple Inc’s iPhone and devices using the Google Android operating system Inc.

Related article: John Chen: CEO of reckless BlackBerry

His new smartphones so far have failed to win back customers, as Chen acknowledged. “We know that BlackBerry devices are not for everyone. That’s fine,” he said.

BlackBerry has laid off thousands of workers in the past two years and in September said it would cut more than a third of its workforce globally and would focus on the business-customer market for large companies and governments to were given prominence in the 1990s.

“Going back to our heritage and our base, operating at enterprise level, with solutions for mobile,” Chen said.

“The investments that you have made in infrastructure and BlackBerry solutions it is safe.’ll keep the lines of communication open as we go through this transition,” he added.

BlackBerry

shares prior to the close of trading on the Nasdaq were trading at $ 6.41 per share, representing an increase of 1.18%.

The Canadian company said last month that would bring 1,000 million in a convertible bond offering led by Fairfax Financial Holdings Ltd., its controlling shareholder, replacing venta.a plan

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