BlackBerry is in a difficult situation is not anything new comment. The company strategy with BlackBerry 10 has not come out at all well and sales have fallen to the level of not being able to sell anything in countries like Spain. With this significant decline, the tremendous adjustment plan (with 4,500 layoffs and other cost-saving measures), the focus on the company and the efforts of Fairfax Financial to revive the company, led off Thosten Heins and the arrival of a new CEO on an interim basis, John Chen . Chen, revive specialist companies, today published an interesting open letter to clear leaves some nuances of the new BlackBerry strategy and, as we can imagine, BlackBerry company sees their salvation .
setting Heins already announced in September and introduced one of the most radical changes in the activity of BlackBerry: the focus on the company. In other words, BlackBerry was ready to abandon the consumer sector and would be devoted to “end to end” solutions to professionals and businesses (which have always been able to do better).
Threats to BlackBerry in the corporate sector
As a BlackBerry from a professional field, always acknowledge the benefits of the devices and services of the company. BES has been, and still is, a key part companies around the world and BlackBerry can be proud of the set he has had, thanks to security in the Pentagon or the Federal Government of the United States (to quote one of its large customers).
The complicated situation BlackBerry tarnish your options as a provider of business services.
However, bet today for the implementation of BES in a business can be a risky . As a professional, although I know how well it works BES, I seem to embrace this risk service with the uncertain situation that happens the company. For businesses, the long-term support is important and actors increasingly starting to offer business solutions platform, choose BES 10 makes you think about the risks.
The world is heterogeneous and smartphones in enterprises begin to be too. It is rare that a company chooses a single platform,. Within the same company we see BlackBerry, iOS, Android and Windows Phone devices, but still, we manage IT infrastructure demanamos centralized management BES MDM is not the only solution on the market. Competition has increased and threatens to force.
the BYOD (bring your own device ) as present companies have multiplied solutions that allow us to manage security policies on mobile devices in different platforms (MDM) and even operators begin to offer aa corporate clients such services SaaS (software as a service ) and thus without having to deploy this solution in its own infrastructure.
Growing demand for solutions like BES 10, but the uncertainty surrounding BlackBerry makes the offer also multiply and are many actors who aspire to capture the business park with BES 10 that were faithful to BlackBerry. In fact, taking advantage of the current weakness of BlackBerry, some manufacturers to focus on the process of migration from BES to their solutions.
corporate sector strategy salvation of BlackBerry
defends BlackBerry BES as the best solution for companies MDM and believes in the continuity of the product.
, today, embrace a solution like BES 10 is a decision that involves a lot of risks from the perspective of an IT manager of a company; the new CEO of BlackBerry was launched to defend the company in an open letter that makes it quite clear the intentions of the company.
John Chen seems to have clear origins go back to the BlackBerry (focus on the company) is a good starting point but, yes, looking at what is really happening in the business. BlackBerry is a good service and his understanding of multi-platform environments, in my opinion, were the great success of BES 10. Precisely, this is the reef that the company wants to exploit its resurgence as tractor (or at least prevent bottoming) have an opportunity based on four pillars:
-
degree of implementation of BES MDM compared to other competing solutions, a point in favor of BlackBerry that aims to build the complex (and expensive) than can be raising a migration within a corporate environment
-
Park managed to BES devices, a theme that I think really is irrelevant when you consider switching devices we’re seeing companies (many are abandoning BlackBerry devices)
.
-
security solutions are your best asset, an argument which refer to quote his client “high caliber” or its security certificates.
-
are a startup that requires annual funding, are considered a solid company, a statement somewhat risky when you consider that literally have been rescued from a financial point of view by Fairfax Financial.
BlackBerry
future within the MDM sector?
BlackBerry (then RIM) introduced in early 2012 the “BlackBerry Mobile Fusion” solution always thought the company had before it a great opportunity to be a pioneer in mobile device management solution with multi-platform oriented paradigm to support the BYOD (and the challenges posed to the security of companies). Embed this solution in BES 10 was a great step forward because it offered to regular customers, access to the device manager in a package “all in one” that made it interesting.
Chen wants to avoid bleeding from customers. Your goal is to stop the migration of BES to third party solutions.
BlackBerry understand the vision and posture, business services are its grand strategy and both the MDM and BYOD see a great opportunity for BES 10 and to explore that line ” platform services “business-oriented.
However, despite the know-how BlackBerry or the capabilities of their solutions, still find me a bet on BES 10 today risk. Why I find it a risk? The answer is simple, a company can not afford to change constantly horizontal tools because they are slow and costly.
other words, a company that wants to implement an MDM solution bet on BES 10 seems very risky. However, Chen’s letter is not directed to the doubters, the aim is to prevent the bleeding of enterprises, minimizing abandoning BES 10 and the “migration for fear of losing the support of the manufacturer.” That core BlackBerry users who do not want to lose and so have launched is oriented to reassure its users letter.
BlackBerry has nothing to do in the terminal segment. Your future is in software and services.
If the company holds and continues to explore the path of MDM and BYOD, you could still find its place in the corporate field and in the medium term, rebuild trust and attract new customers who fail to see the solutions BlackBerry risk of a failed investment.
‘ve always thought that BlackBerry still has future in business but obviously more in services than in the terminals. I doubt hardware will be the tractor they need to revive the company,. However, BES 10 (and derivative services), BlackBerry still has chips to bet
No comments:
Post a Comment