December 3, 2013 – 19:09
Credit:
: AP
Wes Nicol, regional director for Latin America BlackBerry, agreed that this technology of mobile has lost market share and preference among Mexican users and for other companies and operating systems.
This said, drifting acceptance of Mexicans operating systems and brands that users also accepted U.S. due to the proximity of Mexican users with their U.S. counterparts.
“Mexico is at the point that lost market share dramatically , but made some changes there, and we will have one of the most aggressive campaigns that we have had for Christmas” Wes Nicol said.
“BB10 is very competitive with other platforms, but not had time to Mexico and lost many users ” admitted executive.
Nicol
partly attributed the loss of market share in the proximity of Mexico to the United States, which adopted faster than the rest of Latin America platforms.
Wes Nicol also announced an aggressive marketing plan for next year in the region, based on a strategy designed by John Chen, interim CEO of the company.
Chen
strategy has as pillars devices, enterprise solutions from end to end, the messaging service is now BBM platform and integrated across systems QNX, the Canadian firm bought BlackBerry software.
“Twelve percent of our sales are in Latin America. is a very important market for us ,” Nicol told a group of journalists who visited the development of the company in Sunrise, Florida .
“We are being very aggressive with our current portfolio, recognizing that there is great opportunity in the region for a certain type of customer,” he said.
“Some of our key markets, such as Argentina, Colombia and Venezuela, have been strong markets,” the executive said.
But with the release of the BBM instant messaging app last October, which allows iOS and Android users to communicate with their contacts using BlackBerry, increased by almost 20 million the number of users.
Today
there are 80 million users BBM in the region.
With NOTIMEX information.
nlb
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