Data for the third quarterly report on the mobile market from IDC show that it is a constant for several quarters. Mobile devices working on Android Encompasses a majority widening the market. Specifically, in the third quarter of 2013 were sold Android smartphones 211.6 million, ie 81% of the total. Google’s platform and for the first time exceeded the barrier of 80% of the market. The strength of Android in the mobile market has not prevented him record an interesting growth between July and September. So, rose by 51.9% over the same period last year.
totals, the number of smartphones sold last quarter, according to IDC estimates, increased by almost 40% since last year, climbing to 261 million units sold , when the last year was 187 million.
But the most spectacular growth is provided by Windows Phone . Nothing less than 156% over the third quarter of 2012 . Do not forget that Microsoft’s mobile system was based on a mere 2% share, but still sold 9.5 million smartphones Windows Phone will show in the right direction, but still not reach the 5% of the market: specifically, has 3.6%.
What is the main victim in this 100-sum game is the mobile market? The answer is easy to predict: BlackBerry . The operating system of the Canadian company went from place 7.7 million handsets in the market last summer only 4.5 million this. A fall of 41.6% to a platform that now holds only 1.7% of the market.
The last great player
between mobile platforms iOS has not had bad results , though far from the strength of Android and Windows Phone growth. The Apple system is present in 33.8% of smartphones sold in the third quarter, 12.9% of the total. The 25.6% figure exceeds the summer of 2012, although its market cupta is down one and a half.
The reasons for the success of Android and Windows Phone undergo two common points: large screens and small prices . According to the IDC report, low cost devices have fueled much of this growth. The average sale price for terminal contract fell from $ 313 last year to $ 268 this year. As for phablets, their presence has gone from 3% a year ago to 21% of the smartphone market today. Almost all manufacturers of Android phones (Samsung, LG …) have been added to its catalog a phablet Nokia also recently introduced the Lumia 1320 and 1520.
Instead, Apple has no phablet yet. This may be, in the words of IDC analyst Ryan Reith, a reason that the Apple brand is not growing at the same pace as its rivals. “We believe that the absence of a large screen device may have contributed to Apple’s inability to increase its share in the third quarter,” says Reith.
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