BlackBerry gets a buyer - Informador.com.mx

name=”HOTWordsTxt”> id=”HOTWordsTxt”

MONTREAL, CANADA (24/SEP/2013) . – The Canadian group of BlackBerry smartphones announced a purchase by the Canadian also fund Fairfax investment, which has 10% of its shares.

The transaction is valued at four thousand 700 million dollars. Fairfax BlackBerry retire to market to lead to be private.

According to the agreement, the consortium will pay nine dollars per share. Fairfax will provide its own shares to the transaction. Blackberry, formerly known as”” Research in Motion (RIM), said its board supports the plan.

The acquisition agreement was recommended by a special committee of BlackBerry last month after issuing a disappointing report on poor sales of its new phones.

Fairfax is run by Prem Watsa millionaire, already the largest shareholder of BlackBerry, and had left the BlackBerry in August directory.

The deal is expected to be announced on November 4. Despite the signing by both parties of the letter of intent, BlackBerry said it will continue for the best offer to date.

Analysts reacted with measured optimism to the announcement. ” This is probably the best solution among several unattractive options for Blackberry” said analyst Jack Gold of J Gold Associates.

BlackBerry shares traded stopped just before the announcement and the price stood at 8.23 ??dollars per share. In its best moments, the shares of the company reached 144.56 quoted in dollars, before the financial crisis.

Last Friday cell phone maker announced the dismissal of four thousand 500 employees, leaving shows the fall of this icon of the 2000s.

BlackBerry helped create the mobile phone culture, with users glued to their devices. But since then, many of those customers were switched to Apple or other manufacturers like Samsung, most of them with Android operating system.

But the forerunner of the smart phone market continues to fall entered for the least three years.The launch of BlackBerry 10 this year failed to boost sales.

The company announced losses in the second quarter by about a billion dollars.

ANALYSIS

repositioning strategy

BlackBerry Selling is part of the company’s strategy to reposition itself in the market and take the weight of the shareholders.

For the director of analysis The Competitive Intelligence Unit (CIU), Gonzalo Rojón, the announcement of the mobile phone maker was not a surprise, as it had been waiting since weeks ago, before the loss of users and the strong competition from Samsung and Apple.

To Rojón, selling it is” trying to level the boat”, as it is one of the actions, which adds the decrease of employees.

” It’s no secret that goes wrong, their participation is going down, but we must take into account that in other regions still have a great turnout, especially in emerging countries, as Mexico and Latin America”.