: AFP (Caracas, June 18. Noticas24) – Venezuelan operated cell phone have acquired a debt amounting to more than $ 200 million with the company Blackberry .
Because
inability to access foreign exchange that allow you to pay off that commitment recognized Canadian brand, have seen the need to change strategy and seek partnerships with other companies, according to a investigation by the newspaper Tal Cual.
“In Venezuela, until the last quarter of last year, dominated Blackberry Smartphones scene with around five million members , with an average of 250,000 new subscribers to its services quarterly, with any operator, but in the first quarter of this year, cake began to spin and adherence to its services decreased to less than 70 000 , in an environment in which Google’s Android platform and iPhone Apple to a lesser extent, begin taking better positions, “he says in the note.
Read the full paper:
debt Venezuelan mobile operators have with Canada Blackberry for services associated with their devices (Pin, email encryption, security, etc.), which exceeds $ 200 million, has launched a new strategy in their plans Sales of smartphones to promote other devices including Google’s Android, and thus leave until today dependence Smartphonemanía king in the country.
According to sources, the limitation on access to foreign exchange for the operators, has generated a load in their dealings with Blackberry that is unsustainable as time passes, because for every active user of their services, they pay, on average, about $ 5 to the Canadian monthly and during the last eight months have accumulated debts without much hope of being honored soon, so we have taken the decision to support other phone brands and so diminish the faster the better, the presence of Blackberry in their portfolios.
shows, the last two releases of the Canadian in the country, Z10 and Q10, considered oxygen to the troubled company, where there was no accompanying mobile operators or exclusive brand being as in other times, when they fought over having first and exclusive Blackberry model.
Venezuela, until the last quarter of last year, dominated Blackberry Smartphones scene with around five million members , with an average of 250,000 new subscribers to its services quarterly, with any operator, but in the first quarter of this year, the cake began to turn and the adherence to its services decreased to less than 70 000, in an environment in which Google’s Android platform and Apple’s iPhone lesser extent, begin to make better positions.
According to sources, selling equipment to other platforms has begun to grow , especially Android media segments, even though the country has a shortage of phones, which is causing a change that, go on, leave Blackberry with fewer customers in the coming quarters. Only Movistar Blackberry went from having 84% market share in smartphones in December to 67% in March, meaning that lost 17% in three months.
And, on average, between the three operators Blackberry pay about $ 300 million per year ($ 25 million per month), amounts that could be distributed not only to the management of other marketing strategies, positioning, and course, the possibility of bringing more computers to other segments to the extent that the payment reduces Blackberry, but also could lead to limited oxygen carriers that have access to foreign exchange, since these debt figures, locked into the scheme of intangible, often takes time to be liquidated by state agencies, not to have a physical to back it up.
In Venezuela, BlackBerry has to begin a process of restructuring its strategies if it is to maintain control, because to continue their current service model, is likely to lose speed much faster than perceived and, if it joins that their models are focused on the premium segment, could complicate things more.
Tal Cual information
No comments:
Post a Comment