"The tablets are not a good deal": Blackberry CEO - The Review

BY: | 8:35 a.m. | 05/02/2013 | La Opinion

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Heins also said that in five years will be the leader in mobile

Photo: AP

Although tablets have spent years delighting users worldwide gadgets, some are not so impressed about it even before the key step that such technology has, venture to predict one dark future for these mobile devices.

The most recent sign of this trend is Thorsten Heins, chief executive of BlackBerry, who was skeptical about the tablet market, according to Bloomberg published.

“For there is used a large screen in the workspace, but do not think a tablet as such. The tablets themselves are not a good business model, “said CEO in an interview at the launch of his new cell phone.

“In five years I see Blackberry as the absolute leader in mobile computing. That’s our goal, “said Heins. “I want to gain as much market share as possible without being a copy of other products,” he added.

Although sales expectations for this 2013 tablets are 200 million units worldwide, the statement Heins is not only risky but even seems naive. However, the head of Blackberry has its reasons for thinking so.

Blackberry launched in 2011 its own tablet, the Playbook, which did not get the level of sales expected by the company, in addition to having been the subject of criticism from users, which means that now the executive into question the launch of a new model of this line.

Heins said on previous occasions that just launched a new version of the tablet if I was convinced that this could become a profitable product.

However, not only with its own tablet Heins is pessimistic, since according to him in five years there will be no reason to have one. Moreover, smartphones and smart phones seem to be the main stake in your company.

To demonstrate that this path is serious, the company not only changed its name earlier this year, it also launched two new models of phones in hopes of regaining the market: the Z10, touch screen, and Q10, traditional keyboard, both equipped with BlackBerry 10, the new operating system the company.

Finally, if the predictions are met Heins will have to wait until 2018 to see if, in fact, met, or not be more than a publicity stunt failed, like so many others that the technology industry is credited.