gave a boost to its growth strategy and return to its roots with a commitment for physical keyboards, according to what its leadership said in an interview with Bloomberg TV.
“” Personally I love the keyboards, “Chen”
said
new CEO of the Canadian company, John Chen, said the company strategy will focus “predominantly” in their most loyal customers, who prefer the old keys instead of touch screens.
“Personally I love the keyboards,” Chen said.
BlackBerry customers are familiar with the physical keyboard for office tasks, such as answering emails.
However, BlackBerry announced last December an agreement with Foxconn to develop new smartphones, the first of which would take a touchscreen.
incorporating touchscreens was an attempt to reach BlackBerry competitors like Apple and Samsung, which dominate the smartphone market was once more than 50% of blackberrys.
decision to return to physical keyboards occurs after a change in the chief executive of the company, who refused last-minute deals to be bought by a larger company.
last Friday announced that BlackBerry services dispense with singer Alicia Keys as creative director of the company.
© Univision.com
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