What is BlackBerry? The answer to this question is not simple, and could be varied depending on who you ask. What does seem clear is that the future of BlackBerry will be different to what has been so far, or maybe not. At least they bet for Android or iOS.
A
unsuccessfully
manufacturer
For many, BlackBerry is a company that has been dedicated to manufacturing smartphones with its own operating system. For a time, has been one of the most successful companies in the market. In fact, the only interface clearly posed for professionals. Manufactured the only smartphones that were really aimed at professionals, with a range that allowed be in operation for a long time, but also integrated email and other options to consider a smart phone.
That company, for many, today is dead, because it no longer manufactures smartphones. Recently they have released have not been successful that can be said, and the company has been experiencing a constant shift in the line in which a complete sale of the company, and the end of what had been gambled BlackBerry. It is normal that many today see that BlackBerry is dead, because it seems that what we have so far can be again.
A company in transition
For many others, BlackBerry is a company in transition. The company considered the best manufacturer of smartphones in the market, so I did in the past, has launched phones. However, we also know that the BlackBerry is now defunct, but his hope for the company to improve and lift the flight is also real. How? His confidence is total in Canadian, so whatever you do will be valued, and that’s what allows BlackBerry has hopes for the future, because many believe that your work has always been excellent.
Goodbyehardware, software Shower
What seems more clear is that the future of the company goes through a radical change in that to which they have devoted, or rather, to what many consider to have been the work BlackBerry to date. It seems that the hardware-leave
And that does not mean it will happen to software, is that they have always been dedicated to it, but also making smartphones. This time, would devote himself exclusively to the software, and specifically, software for Android and iOS. At least that is what appears from the statements of John Chen, CEO of the Canadian company, which has indicated that it is not incompatible “being user iOS and BlackBerry user be or be Android user and be user BlackBerry “. Obviously, you can not be referring to that users always carry two smartphones, but rather that now iOS and Android users can also use BlackBerry services. Whether that happens now with BlackBerry Messenger, as the application is available for both iOS and Android smartphones. However, the future would still different, relying entirely by Canadians and software applications, where the goal is to offer safe and fully stable applications. I mean, what BlackBerry has always been, but now forgetting hardware manufacturing, and focusing on the platforms that are succeeding. And that would also opt for other platforms if these start to succeed.
BlackBerry’s future would not be very different from its past, although I would change some things very strongly. Especially for users, would be a big change, but at least all those who have always relied on the Canadian company will remain committed to the BlackBerry software, although their iOS or Android devices.
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