Credit: AP After trying enter the world of touch smartphones, BlackBerry seems to return to its roots. Last year, the Canadian company launched the Z10 and Z30, two phones touch completely lacking traditional physical keyboards that popularized its previous smartphones.
These models, however, failed to reposition BlackBerry in the global smartphone market, now dominated by touch screens.
In this context, John Chen, the current CEO of BlackBerry said the company will focus primarily on offering smartphones with touch keyboards, the feature by which users remain loyal to the company .
“Personally, I love the keyboards,” Chen said in a conversation with Bloomberg , while adding that mobile signature of Ontario will “predominantly” physical keyboards.
According
appropriated the web, BlackBerry will focus on corporate and government clients, sectors that drove the success of the company a few years who prefer physical keys that make typing mails ago.
While the smartphone market clearly favors touchscreens, some people still prefer physical keys. In this sense, an American startup recently launched Type , a keyboard for iPhone very similar to those of a traditional BlackBerry keyboard keys.
The similarity is such that BlackBerry he started Type is a demand for your hardware copy without permission. By doing so, claimed: “The keyboard is our identity”
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this redefinition of its strategy, BlackBerry looking to find their way again. The company, in a difficult financial situation, the plan announced in September retail investor consortium Fairfax Financial , an operation that ultimately did not materialize: BlackBerry remained independent , received a capital injection and replaced its former CEO, Thorsten Heins, by John Chen.
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