The singer was the face of the renovation of the ³ most vile BlackBerry 10 platform
dispense services singer Alicia Keys, who desempeà ± aba since last January over as creative director of the firm.
a statement that the word dismissal is not mentioned, the company ± Ãa has indicated that the contractual relationship with the artist concluded after completing “a year or collaboration ± n”.
his attempt redefinicià ³ n to stay alive in the world market Telephony cellphone, staged at an event in New York on January 30, 2013, Blackberry announced its new Blackberry 10 OS, two new fabric © smart phones and the signing of Alicia Keys as creative director.
desempeà ± or Alicia Keys was not without missteps. From the Twitter account of the singer tweets writings were sent from mobile devices from Apple and although she assures ³ that someone had trespassed onto your account, the echoes of the case it ended up spreading in social networks.
Blackberry, whose ³ technologic proposals Zone have not managed to reverse the situation of the company ± Ãa now interrupts her relationship with the singer, who thanked his Contribution and described as “incredibly talented and passionate person,” according to a statement from the Canadian company ± Ãa quoted by CTV News.
Canadian company ± Ãa sought to renew its image and approach the young PUBLIC pà º, but this move was not without disagreements. He had the opportunity to have Justin Bieber at the beginning, but threw out the proposal of the young singer, who wanted to be the brand ambassador when freshly © n was in its infancy in YouTube.
Despite its setbacks, the company ± Ãa Barack Obama has as one of its loyal users s more, despite his fondness for the iPad.
experience BlackBerry is not the first of its kind: companies like Intel and Nokia have resorted to the strategy of hiring celebrities to expand their market presence. Some examples were those of Ashton Kutcher, who was hired by Lenovo to be the engineer Proceeds from the company ± Chinese Ãa while Megan Fox was the image of Acer and Robert Downey Jr did the same for another manufacturer taiwana © s, HTC .
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