BlackBerry goodbye to Alicia Keys - The Criterion Cup

For BlackBerry

a picture is worth more than 4 billion euros in losses, especially if they are quarterly

Saturday, January 4, 2014
: Staff Reform I

BlackBerry a picture is worth more than 4 billion euros in losses, especially if they are quarterly.

This Friday, the Canadian company said it has fired singer-songwriter Alicia Keys, who a year ago was presented as creative director while their new phone models are announced.

January 30, 2013 was the date of the foundation of the company.

stopped RIM called to identify with its flagship product, the Blackberry.

two new smartphones, one without keyboard, breaking with all tradition of the company, and its general counsel, Thorstein Heins, presented the singer, dressed in tuxedos, acknowledging that he had left his Blackberry were announced by lack of updates, but returned with the renewal.

However, the good intentions of Alicia Keys and company were not followed by the market.

In the last quarter (July to September) has submitted a 4000 loss of 400 million euros a year earlier when he made money.

In the previous quarter, the losses were one billion euros, which triggered the dismissal of Heins and almost all senior management, in addition to thousands of layoffs of its workforce.

Fashion

joining pop stars has had a setback.

Alicia Keys hook was that of Lady Gaga, Polaroid hired to design some of their products, two years have not yet seen the light.

Will.i.am, singer of The Black Eyed Peas, for now remains creative director of chipmaker Intel.

Soolo five years ago, BlackBerry had 70 percent of the market, whereas now holds just 5 percent of the fleet and less than 3.5 percent of the traffic.