Saturday, January 4, 2014

BlackBerry fires his creative director Alicia Keys - lanacion.com (Argentina)

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The singer, who was the public face of the renewal of BlackBerry 10 mobile platform presented less than a year, will leave his post in the Canadian company

Hired to promote the new BlackBerry mobile platform, singer Alicia Keys will no longer be linked to the Canadian company. Photo: AP

Blackberry dispense with the services of singer Alicia Keys, who performed last January from the post of creative director firma.En a statement that the word dismissal is not mentioned, the company has indicated that the contractual relationship with the artist concluded after completing “a year of collaboration.”

his attempt to stay alive for redefining the global market for mobile telephony, staged in a ceremony in New York on January 30, 2013, announced its new Blackberry Blackberry 10 OS, two new smartphones and the signing Alicia Keys as creative director.

Alicia Keys performance was not without missteps. From the Twitter account of the singer posted tweets were sent from mobile devices from Apple and although she said that someone had trespassed onto your account, the echoes of the case eventually spread on social networks.

Blackberry, whose technological proposals have failed to reverse the situation of the company, now discontinued its relationship with the singer, whom he thanked for their contribution and described as “incredibly talented and passionate person,” according to a company statement Canadian quoted by CTV News.

The Canadian company seeking to renew its image and approach the young audience, but this move was not without disagreements. He had the opportunity to have Justin Bieber at the beginning, but rejected the proposal of the young singer, who wanted to be the brand ambassador when he first took his first steps on YouTube.

Despite its setbacks, the company has Barack Obama as one of its most loyal users, despite his fondness for iPad.

experience BlackBerry is not the first of its kind: companies like Intel and Nokia have resorted to the strategy of hiring celebrities to expand their market presence. Some examples were those of Ashton Kutcher, who was hired by Lenovo to be the engineer of Product of the Chinese company, while Megan Fox was the image of Acer and Robert Downey Jr did the same for another Taiwanese manufacturer, HTC.

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