Excelsior | 12/12/2013 | 23:54
Federal District – The Canadian firm moved to Ciudad Juárez BlackBerry production was done in the state of Jalisco, to streamline costs and improve efficiency, said General Director for Mexico and Latin Central, Jorge Aguiar.
In an interview with Excelsior on Wednesday, said the company is confident in the growth and competitiveness of Mexico, so keep making your devices in the country focusing on production the border town.
explained that this change is due to the fall in sales in the world for the delay in presenting the BB10 operating system, which forced them to reduce the volume and reduce costs.
In addition, Jabil Circuit, the company maquilaba him in Jalisco, decided to break the business relationship BlackBerry after he announced it would reduce production.
“We manufactured there and every day we will gradually reduce the production and sending it to Ciudad Juárez, “he said.
Yesterday it tried to get an official version of the company Wistron, which makes BlackBerry devices in Juárez, though executives said could not confirm nor deny the news .
Aguiar added that the change is part of a worldwide restructuring to regain the presence of BlackBerry in the consumer market and placed among the top selling operating systems.
In his view, the fall of the company was due to the delay of almost a year to launch the new platform, which gave space for competitors to win them land, including iOS and Android devices.
He said they have a one-year plan to make the BB10 devices are placed among the favorite of consumers, particularly in Mexico, because this country is one of the most important in the region.
To this are not only trying to launch more quickly new smart-the phones Z30 and Q5 arrive in the country next week, but also made a thorough study of prices where it was determined to make the floor near an adjustment to 20 percent.
“Not that we have made a big price cut, but we have adjusted to the reality of the Mexican market and that has made sales multiply nearly five times in a month and a half,” highlighted.
The management of BlackBerry considered the country’s prospects are positive for next year thanks to the U.S. economy, which depends Mexico is growing and because the government is also doing its part by adopting structural reforms.
revealed that a similar situation occurs in the United States, where the government gave to the new platform the distinction FIPS 140-2 security, so your devices are used by a large part of officials, including President Barack Obama.
Z30 arrives this year
The Z30 model will hit Canadian Mexico before the end of the year and Telcel have exclusivity for six months.
So far only has the price postpaid, where the equipment will be free if a 700 Plus plan is contracted to 24 months.
The management indicated that BlackBerry needs to improve the time it takes to bring new devices to Mexico, since the Z30 model was launched in other countries for two months. While accepting that they do not want to saturate the market with hurried shots, but give each device the time of penetration.
No comments:
Post a Comment