BlackBerry: corporate solutions for iOS and Android as ... - ALT1040

BlackBerry

presents a new solution in the cloud-based corporate for managing iOS devices, Android and BlackBerry, providing security feature of the software developed by the company. Is this product key to the new way of business? Yes, and this time BlackBerry pointing in the right direction moving and innovating in a market where it currently has no rival.

By Eduardo Marin

October 9, 2013, 02:34 AM

Although in a rather delicate, with a possible sale of the company on the horizon and recent losses of nearly a billion dollars in its last fiscal quarter, BlackBerry continues to provide clues the next path that could take a path that points to become, at least in part, a company dedicated to services , the development of platforms and software aimed at mobile devices in general. This time, BlackBerry has announced its next corporate solution , from the cloud and will be available for both your brand terminals like mobile iOS and Android .

cloud platform BlackBerry promises to offer a corporate plan administrator on a terminal management of their employees through a management console for ease of use, including electronic mailing lists, application management, new users (besides eliminating active users) and more features, so this platform has great potential for businesses, including those that base their philosophy on BYOD ( Bring your own device – bring your own device).

Beyond this announcement, offer a solution for companies in the cloud is a great opportunity for BlackBerry in the market where it currently does best move: the security .

A key to its future movement

Much has been launching BBM ¨ for iOS and Android, and some even placing this ad as “Canada’s last chance.” I disagree with these statements. The arrival of BBM to other platforms is a key part of what BlackBerry user wants to be, but the biggest strength of the company is and has always been corporate sector .

class=”alignright”> Focusing on the corporate market is returning to its roots, a smart strategy Let us dwell. At its inception, it was known as RIM offering business solutions for executives and large teams with greater security market (approved by the Pentagon and the armed forces of the United States to make even the President use a BB phone), and this was his greatest hook If you wanted to enjoy the security RIM BlackBerry you should use a terminal, that simple.

Now that iPhone and Android outright lead of the smartphone market, BlackBerry must think of a new way beyond selling point terminals. Leveraging platforms as good as BES in other markets in which virtually never ( again, almost ) had wanted to bet. This is the new way for BlackBerry, a service company. And your solution in the cloud is corporate, perhaps, the most important movement in this direction so far.

BlackBerry as a service company

Let

clear that this is not just an announcement. opponent is the umpteenth DropBox , this is a platform aimed at the business, which highlights the following ways:

BlackBerry

finally understands and fully accepts that the world is heterogeneous . and not be limited to only think of your market but take advantage of other platforms as a market so juicy and ready to be exploited for their own solutions.

Perfect

• as even as a business platform, the strategy began to raise BlackBerry over a year ago with BlackBerry Fusion . This time the manufacturer provides a tool to manage, in a unified way, iOS devices, Android and BlackBerry, not only to clients (companies) bigger, but in theory, any company for a low price .

Its possibilities

• includes management of applications the user can install from App Store, Google Play or BlackBerry World, and even see how often you use them. In addition, the end user will have certain liberties with other platforms or earlier versions did not have.
• BlackBerry provides a comprehensive tool . While each platform (iOS, Android, BB) has its own management tool, this service provides a single administrative console to view all devices associated with the platform (either the model or brand that is) and manage them from there (delete and approve or disapprove applications and more). That is, inherited quality BlackBerry Fusion.
• offers businesses an ideal solution for BYOD , which would perfectly separate personal from corporate data, relying on the BlackBerry security model.

BES10 benefits for the corporate sector are many, and this service is supported by BES wearing their safety, stability and benefits no one but the two smartphone platforms which together dominate the an absolute form the market. Samsung has its own platform bet Knox , which offers a security model quite respectable, but not exceeding BlackBerry years experience in the field, especially since QNX absorbed , and although Knox equaled to BES, this is exclusive to Samsung Galaxy terminals, so that the advantage of BB is to offer service to multiple systems.

Certainly

company run by Thorsten Heins is in its worst financial crisis for a moment born for losing an incredible way its mobile market share, even in emerging markets in Latin America. However, BlackBerry as a service company makes perfect sense. The company has great products and platforms, a messaging infrastructure impenetrable (absolutely no other safer than BBM) and recognition in the business world. Not surprise us that this is the future that is handled in the Waterloo Barracks.

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