Monday, September 9, 2013

Will BlackBerry purchase next Microsoft? - ITespresso.es

was a headline that everyone knew it was coming sooner or later, but no longer surprising: Microsoft announced this week that buying Nokia (its mobile division) by 7.000 million. Once past the surprise touches restructuring assess how far the global mobile market and what does the agreement Microkia rivals. Apple, Google and Samsung may not worry too much yet and still dancing. But then we see a pretender sat looking with doubt to the new couple. Lost BlackBerry his best suitor?

Many have seen the news of the purchase of Nokia by Microsoft as the final blow to BlackBerry was missing. When the company confirmed about a month ago they were evaluating strategic options and that did not rule offered for sale, many thought Microsoft who most interest would have to be done with Canadians. But if you have to Nokia, what do you want to BlackBerry?

However, things might not be as black and white. A look at what happened to the shares of BlackBerry since the announcement of the purchase shows that not everyone is so pessimistic: be “fired” by 3% , which is quite significant for a havia company launched a plummeting stock market this year, bolstered by the announcement that buyer seeking. Microsoft seems to remain a realistic option.

Strengthen business customers

Why would Microsoft still done with Nokia? In Bloomberg suggest several reasons: first, the purchase of Nokia does little to Redmond to suddenly increase its weight in the mobile market, as Windows Phone continues its 3.7% share market (and Android 79%), so have the Finnish firm, but give Microsoft more control over hardware and software will not be enough. BlackBerry is interesting for its presence in the enterprise market, still quite important. It is also a fairly inexpensive company and Microsoft now have much money. Why not

BlackBerry with maybe a possibility, who is on the bench is HTC. About to announce its first quarterly loss, also said at the time that Microsoft could be interested in buying it. Of course, this relationship is older: before the partnership with Nokia, HTC was the preferred manufacturer in Redmond and already in 2002 the Taiwanese firm introduced a smartphone with Windows software. There are now many smartphones with Windows Phone, but Microsoft changed clearly favorite two and half years ago.

The only thing that seems clear is that neither BlackBerry nor HTC can continue long been independent. Both are in balance, but potential buyers might want to expect. It seems that their prices will continue to fall.

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