phone once dominated the market among young Britons, whose BBM messaging service was even accused of helping to connect to the demonstrators who clashed with police in London and other cities in the UK in 2011, definitely has lost its charm.
BlackBerry has been overtaken by Apple and phones that use Google’s Android operating system, while the BBM service has been eclipsed by the emergence of free messaging apps that work on a wide range of devices.
“I use WhatsApp and Kik with all my friends and my family. You can use them on any device, even if you can not buy an iPhone,” said Euan McPhillips, a 14-year-a town north of London.
American courier WhatsApp and Kik Interactive Canada are two of the five multi-platform communications systems that have added a lot of followers in recent times.
The other three are Chinese WeChat, developed by the Internet company Tencent Holdings Ltd and promoted by the Argentine footballer Lionel Messi, the Korean KakaoTalk, by private equity firm Kakao Corp, and Japanese Application Line a unit of South Korea’s Naver Corp.
WhatsApp, created by two exingenieros of Yahoo in 2009, has over 300 million users and processes about 31,000 million messages a day, said service spokesman told Reuters, making it bigger than Twitter in terms of active users.
Through BBM
sent 10,000 million messages every day.
BlackBerry
image has deteriorated significantly as a result, underscoring the challenge to be faced by the consortium led by its largest shareholder, Fairfax, on Monday it agreed to buy the company in 4700 million.
latest list “CoolBrands” developed after gathering opinions of 3,000 consumers and 38 experts, showed that BlackBerry had dropped to No. 180 in the ranking of the most attractive brands in the UK, after appearing in fourth place just three years.
Apple tops the list published this week for the second consecutive year.
TARGET ACQUISITION
Ben Wood, head of research at the telecoms analysis firm CCS Insight, believes that WhatsApp may be a takeover target of more than 1,000 million dollars.
“Someone, like Facebook, could decide in the market to buy (WhatsApp), because he wants everyone to use Facebook Chat or Microsoft to protect its franchise Skype” he said.
not comment on its future strategy.
BlackBerry
retained 35 percent of the British market in young people between 16 and 24 years in early 2012, according to the communications regulator in the UK, Ofcom, beating Apple and Android.
However, a year later fell to 17 percent in this segment of the population, while Apple and Android recorded 40 and 35 percent, respectively.
Given the loss of a key demographic, BlackBerry announced that BBM will be available for Android and iPhone, but, in another setback, the launch was postponed on Saturday after an unedited version of BBM for Android was released on the internet .
“Everybody has rejected BBM. iPhones are more reliable and you usually have unlimited texts with iPhone contract. screens are larger, applications are better, so why want a BlackBerry?” , Freya asks Bowen, a 17 years.
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