BlackBerry aims to double its users in Chile to 2015 - Economy and Business Online

class=”titular-noticias”> Monday, June 17, 2013
Economics and Business

Mario Riveros

Although still strong in the corporate market, the Canadian brand committed to increase their customers with more friendly and alliances with carriers. a few years ago everyone wanted smartphone have was a BlackBerry.

Today, the market share of the Canadian company takes the brand to fifth place in the smartphone market in Chile, far from the first place you had before and that they retain in the rest of Latin America.

“I always said that the Chilean market is very complicated, much as the American, who is always looking for new things,” said Juan Cardona, manager for the Southern Cone of BlackBerry.

The executive explained that today the idea of ??BlackBerry is stay strong in the corporate segment, but also expand its clients in the retail segment, which is where most have lost market share.

Here the goal is to double its customers between 2012 and 2015, looking to become the second or third player in the industry in our country.

And that left by the development of new products, more friendly and ad hoc development of smartphones from the rest of the competition.

The bet also in Chile part by doubling advertising spending in our country first present the latest news of the brand, as the phone Q10, which launched a few days ago. The idea, says Cardona, is to turn the BlackBerry into the “first smartphone” users.

With a unique operating system for these phones, the big problem was that free communication systems only worked between mobile company, but now you can access an app store that has from Facebook to Whatsapp, and even the classic BlackBerry Messenger was released for phones that use other platforms.

All steps to make the BlackBerry friendlier.

But also more accessible: Cardona explained that by their profile before the access to these phones was more difficult for people because they were very focused on the corporate market, but already started negotiating with telephone operators to ensure that the phones can be financed more simply, in addition to plans offered in more people.

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