that earlier this week the CEO of BlackBerry, Thorsten Heins, revealed that BlackBerry Messenger would available for iOS this summer , much has been said about to come when devices launch . It seems that these doubts are clarified: Blackberry Messenger for iOS is not available for the Apple tablet, at least at the time of his arrival in iOS.
words Vivek Bhardwaj, head of BlackBerry software, the initial goal of the campaign is to get Blackberry Messenger to exclusively smartphones , but leaves the door open on a version espefifica for tablets:
When you start to watch the tablets, computers and other screens, modes of use and behavior change. For us right now is to put all the focus on each smartphone BBM. Smartphones are our true goal and again it comes back to what is BBM. If you look BBM and commitment and activity, is because it is mobile, because people are going. At the moment that’s iOS and Android, and especially phones running iOS 6 and above.
Although the focus of the market Blackberry smartphones are not the company is prudent, are losing a huge market in which no company has entry yet, or at least so aggressive. Neither WhatsApp or Line have versions adapted to tablets. Only Apple and Google recently, its messaging services offered on the desktop, mobile and tablet.
Thus, the initial rejection by Blackberry tablet market seems not entirely correct strategy, and less if you want users to see their application as the candidate overthrow the great kings of the market .
ante by all platforms, where today the availability of the application on the desktop, tablets and smartphones seems almost mandatory , would give the possibility to become Blackberry preferred by the users, and although at first glance it may seem, this decision will shape much the preferences of those users to use your application.
We will see that just this, but if your competitors play their cards, Blackberry might change your mind and see Messenger available on our iPads.
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