Sunday, May 5, 2013

BlackBerry CEO believes that 'tablets' will die in five years - MiamiDiario.com

BlackBerry CEO, Thorsten Heins, has said that in five years there will be no reason to have a ‘tablet’.

Heins defends the use of large screens within the workplace but need not be a ‘tablet’ as such because it does not consider it a good business model. In addition, within five years BlackBerry will “leader in mobile technology.”

BlackBerry is struggling to get back a good position in the market for smartphones worldwide.

With the arrival of the Apple iPhone and Samsung mobile devices with Android operating system, the Canadian company’s BlackBerry remained outside the top three in the charts.

BlackBerry also tried in the sector the ‘tablets’ with PlayBook. However it was criticized both for users and experts to natively incorporate not mail application itself present in smartphones, which was a blow faltal for the company in this sector.

To return eses regain leadership, BlackBerry launched last February its new operating system BlackBerry 10 along with two new smartphones completely redesigned incorporating the new OS: BlackBerry BlazkBerry Z10 and Q10.

In recent months has asked the company if this new OS would be ready also for the ‘tablets’, something that so far the company has not dared to launch.

But after recent statements by CEO BlackBerry, Thorsten Heins, the intentions of Canada’s forget the ‘tablets’. During an interview with Bloomberg at the Milken Institute conference in Los Angeles, Heins gives life to five more years’ tablets.

“In five years, I do not have a reason to have a “tablet.” Maybe a big screen in the work environment, but not a ‘tablet’ as such. themselves ‘tablets’ are not a good business model, “Heins afimra.

In addition in that same time period, Heins trust the company’s leadership in the field of mobility. “In five years I see BlackBerry still the absolute leader in mobile technology, which is what we are looking for. Want to gain as much market share as possible, but not be a copycat.”

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