Monday, January 6, 2014

BlackBerry dismisses Alicia Keys - The Economist

January 3, 2014 – 15:56

EE: File

Canadian technology company

Blackberry dispense with the services of singer Alicia Keys, who performed last January from the post of creative director of the firm.

a statement that the word dismissal is not mentioned, the company said the contractual relationship with the artist concluded after completing “a year of collaboration,” said the news agency EFE .

his attempt to stay alive for redefining the global market for mobile telephony, staged in a ceremony in New York on January 30, 2013, announced its new Blackberry Blackberry 10 OS, two new smartphones and the signing Alicia Keys as creative director.

technological approach intended to return to young people, but this movement was not without disagreements .

From the Twitter account of the writings singer tweets were sent from mobile devices of Apple and although she said that someone had “cracked” your account, the echoes of the case had spread networks social.

Blackberry, whose technological proposals have failed to reverse the situation of the company, now discontinued its relationship with the singer, whom he thanked for their contribution and described as “incredibly talented and passionate person.”

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