For some time this part things have gone very badly BlackBerry. The final blow came from a few days ago when the company announced that during the fiscal third quarter of this year had lost a whopping 4.400 million. But John Chen, the new CEO of the company since last month, that and the other difficulties not because you think he’s afraid that today the company is “well positioned for the future.”
So what has kept the CEO in an article published in the last hours under “BlackBerry: The way forward” in explaining the new strategy that has already begun to abide BlackBerry and also details in detail the virtues which he has company.
Regarding the former, the renewed strategy , Chen says that “in less than two months my team and I have designed a new strategy to stabilize the company, back to our strength in the company and security and maximize efficiency “and that” it was important to make rapid and impressive changes to ensure that our customers’ investments in infrastructure and BlackBerry solutions are safe. “
What were those “quick and impactful” changes? As CEO account the new operational structure consists of four legs: Enterprise Services, Messaging, QNX and business of the devices. That is, they return to their origins enhancing services and software without forgetting the hardware where the model also changes as it is Foxconn who turns to manufacturing (both oriented emerging markets terminals as the “high quality at competitive prices “in which they are working).
Regarding the latter, the virtues, Chen strip numbers and strong statements . For example, says that its software solutions for corporations, as BlackBerry Enterprise Service 10 – are used by over 80,000 companies, placing them as industry leaders, who are also the safest, that BlackBerry Messenger will go very well things in the world of your messaging and real-time operating system QNX technology is already “machine to machine” dominant in the automotive industry.
short, John Chen has come back into costume CEO to leave the arena and reassure staff about the future of the company he now captains. Surely some of what has been achieved, although everyone knows that Chen is optimistic that the future of BlackBerry pint complicated and will have to tread carefully to get the company off the hook on which is .
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