BlackBerry 2014 its strategy to focus on the safety and ... - The Confidential

Looking to 2014, the current CEO of BlackBerry Jonh Chen talked about the strategy of your company-formerly known as RIM-to stabilize their losses in the future, focusing on one of the strengths of the company: the security of your terminal.

In an interview for the Canadian public broadcaster CNBC , Chen justified his recent appointment as CEO of Blackberry claiming that “it is not the first time I take the reins of a technology company in a situation challenging. ” Thus, Chen referred to the situation where BlackBerry is involved, which in 2012 reached losses totaling hundred twenty-five million dollars.

new operational structure of the Canadian brand will focus on their messaging service BlackBerry Messenger (BBM) in real-time operating systems QNX and the hardware business . It will continue working in the security of their devices. This feature is what allows him to be the operator of the Department of Defense of the United States and enjoy popularity among other governments also use the BlackBerry.

Focus on messaging

Perhaps the strongest bet for 2014 is designed for the BBM, which has accumulated since its launch for different operating systems BlackBerry forty million users of iOS and Android. In this coming year, new features are added to software of instatánea messaging to “conventirlo a source of income in future years.”

The new structure will focus on its Canadian courier BlackBerry Messenger (BBM) in the QNX operating system and the hardware business Although it is not known how the application monetized, the options are a barrier to payment or other forms of downloading it profitable to be determined. Despite changes in the company in 2014, Chen says the aim of BlackBerry is still “become an agile competitor” to be able to constantly change the smartphone market.