Blackberry not getting off and probably want to forget this year as soon as possible in 2014 to provide everything that could not be carried out in 2013. Nothing cancels two mobile Blackberry Live and 2014 in order to rethink the way take . In April a terminal will draw low-end and are already working on two new phones aimed at the high end.
Blackberry last week announced its disastrous financial figures for the third fiscal quarter. If poor results were expected, which offered the company was beyond a loss of 4,400 million. This advert had to bring some consequence and here it is doubly BlackBerry cancel two phones and Live 2014.
If a company wants to take a break because he knows that his strategy is not working so we have to do is evaluate this decision since not often seen in the market. It is difficult to recognize the mistakes but is the basis for growth and improvement. Blackberry is now at this point, think where they need to focus their resources because one thing is clear, something goes wrong and you have to know where .
Blackberry 2014 Livecanceled because they have nothing to file
Let’s talk first Blackberry
Live 2014, an event that celebrates the company since 2002 and which last year provided the arrival of its messaging service for Android and iOS. Not a any conference is the most important for a company that is in its worst moments. All indications are that 2014 will be a year of transition, thinking to where to go and what they want to offer their potential customers. Currently Blackberry will focus on making smaller conferences because they probably have nothing to present but bad news. Furthermore, it is an easy way to save money.
These events will be focused businesses, developers and public partners which will allow them to take full advantage of their assistance. Blackberry seems clear that part of its business focus to return to understand the business needs of your potential customers and what they want to do from the vicinity, from humility.
BlackBerrycancel two phones to keep more money
Create not sell phones and provides a strong hole in the coffers of your business . Storage is expensive and BlackBerry made a loss in the third quarter of this year 1,600 million for failing to output terminals .
this situation is normal they decided to stop production. The Wall Street Journal confirmed this news and even extends to the internal names of these terminals: Coffee and Kopi. Both low cost intended for emerging markets. But this does not mean a complete halt but a stand by a few months until they can make their phones in Foxconn. In fact, John Chen, interim CEO of BlackBerry, said the company is working on several high-end devices that would be called internally, Ontario and Windermere, and two low-end terminals, one would in April next year .
Everything indicates that 2014 will be a year to think, to assess where to go and which way to go . Blackberry has decided to sit down and think what they are not doing well to change. It is a brave, risky and not all companies are able to raise it and carry it out decision.
Jorge Valero
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