If you are a person with visual difficulties, navigate the website from here < The case of Lazarus Dollar today Advance. class=”texto”> received by mail news impacting 22 December Sunday 22 December, 2013 | Posted in print edition class=”volanta” Strategy Economy cellular firm was divided into four business units and opened their software to be more massive itemtype=”http://schema.org/Person”> By Carlos Manzoni | THE NATION BlackBerry and will not sell for more. That seems to be the message they want to give their managers after a year in which there were all kinds of rumors about a possible change of the hands of the company’s Canadian cell phone, which lost a lot of ground at the hands of other major industry, Samsung, Apple, Google and Microsoft. How will she get back into the fight? For now, named CEO John Chen, saving specialist firms in crisis, divided its operations into four business units, will open its software to be extended to users of other brands and will be strong in the concept security did a leader in the corporate world and try to move to mass consumption. “We took the yard sign,” he told the nation BlackBerry regional director for Latin America, Wes Nicol. The manager said that was made possible by a capital injection of U.S. $ 1 billion that made its shareholders and to allow the company to be financially air to project with confidence with a horizon of at least seven years. executive acknowledged that the company is in a period of transition in which a review of its entire strategy was undertaken. “Of course we will sell phones, but we have to change the model, because at the moment there is much cost to produce our devices,” said Nicol. Part of the change has to do with the segmentation of its operations in four business units: BlackBerry Messenger (BBM), something that was a pioneer in the telephone chat, but then ceded his leadership, Devices (telephone equipment), BlackBerry Enterprise Server 10 (BES 10), which allows the use of smartphones for business and personal purposes without compromising safety, and QNX (embedded systems). what makes BBM, which will now be open to other platforms, and have 20 million new users in just two weeks of release. “Before it was only for those with BlackBerry, but now it’s for everyone who has smartphone ” said Nicol. Enterprise Server, which manages devices for businesses, was previously also only enabled for those with BlackBerry, but now that the firm offers corporate service for any device. “Here the motto is” bring your team to the company that administers BB you, ‘”says Nicol. Always happens that companies are afraid that with social networking apps or games can filter out some information from the company, but that BB designed a specific security application that prevents any leakage. Another thing that faced in an effort to expand its range of consumers was to open up its software in order to have all the applications that users are looking for. “Because today we have 95% of the apps that can be found in other brands, but we are missing some that are very popular, so the idea is to include them in the next few weeks,” forward Nicol . The main feature of BB is coming from the business world, security and confidentiality, so when he broke into the consumer market was seen as very close. “The developers saw great potential in us, but found it difficult to design games in our software. Now we will make it easy,” says the manager. addition, the company offers a BBM social network called BBM channel. The idea is not just a messaging platform, but can do much more, such as sharing photos, news, reviews. It is a mix of Facebook, Twitter and Skype. All the while the manager notes that BB was passed to the multimedia world, but without abandoning the concept of security. “Even Obama acknowledged that his secret service only lets you use BB”, he boasts. QNX, meanwhile, is the technology that is in most of the major car brands. With this, the computer connects BB car with other electronics user. . http://www.lanacion.com.arEconomía 22 DEC HR consultant Bernardo Hidalgo made his projections for next year http://www.lanacion.com.arEconomía 22 DEC http://www.lanacion.com.arEconomía 22 DEC Fabricia Microsoft general manager of Argentina and Uruguay believes that technology today allows remote always work and when targets are met http://www.lanacion.com.arEconomía 22 DEC http://www.lanacion.com.arEconomía 22 DEC BUSINESS TOPICS TODAY The appointment of César MilaniEl BáezInflación case of Lazarus and preciosCortes of luzDólar today in case you missed it The reviews posted are solely the responsibility of the authors and the consequences arising out of them can bring about legal sanctions. 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