Scott Hingley, director of Blackberry to Colombia. / Gustavo Torrijos – The Spectator
Blackberry took a definite turn toward calmer waters. The captain on that cruise will be John Chen, CEO of American origin with outstanding Hong Kong to revive a company like Sybase, which last came in 1998 when his action had lost 91% of its value.
After focusing all corporate resources to innovate in the world of mobile applications and focus on emerging niches consolidated as high growth for 2010 the firm controlled the traffic of 4,000 text messages cell. So Germany’s SAP bought for U.S. $ 5,800 million.
Blackberryexecutives expect Chen to lead a similar transformation. Because their numbers are now, obviously, disappointing, according to Gartner figures, the share of the company on the global market fell 5.2% in the third quarter of 2012 to 1.8% in September past. Of the 250.2 million mobile phones active on that date, only 4.4 million operating thereof, the Blackberry 10.
operating systemPrecisely this will be the main menu of the multinational to reinvent itself, a goal that will be implemented in two phases. In the short term, the company expects to recover the lost space in the corporate segment, through its unified platform to accommodate any corporate device, regardless of brand or operating system, in a private cloud. At the same time, the firm seeks to consolidate Blackberry Messenger, mobile instant messaging application that integrates cell regardless of operating system, the same level as other services like WhatsApp, Viber and Line.
But the great promise of the brand could be in the long run. “When we decided to invest in future innovation, we chose the QNX operating system based on Linux, which was being designed for use on aircraft mainframes. In fact, BMW and Mercedes-Benz are using it today in its research centers, “says Scott Hingley, director of Blackberry to Colombia.
That decision would be momentous: analysts, the QNX system that is commercially available in mobile devices under the name Blackberry 10 has a great potential to integrate the different appliances and amenities of a house and turn it into a smart home. Its strength lies in its internal architecture, which allows you to optimize processes to the point that may have the same development of a machine with 32 or 64 cores, even more.
That strength would allow easily integrate energy, water or phone with peripheral devices such as a fridge, TV, or the stove, or even mobile devices (mobile phone, tablet or laptop).
“We are talking about the near future, which will create a new home automation ecosystem headless too. We’re improving to work closely with the Mercedes Formula 1 team, because it is one of the most important centers of development and technological innovation, “said Hingley.
dmayorga@elespectador.com
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