One of the phrases I heard more than once just a year ago was “2013 will be the year of BlackBerry”. I was not so sure that was going to be his year, but he did have certainly hope that the arrival of BlackBerry 10 supusiese the revival of a brand that failed to adapt to the market and paid dearly. In my opinion, too expensive . I like being part of small and BlackBerry had been well tiny to not get my hopes to see him grow again. Meanwhile, Windows Phone, which already had a time of career reinvention after, he made his way from the hand of Nokia, a manufacturer that had reached a similar path to the BlackBerry Tote rendered a falling market for which I was not prepared. And that is dwarf.
Clark Kent
Now everything is different, not only from the perspective that gives the time, but what has been happening during the year 2013 is about to end. First, Nokia . Thus, in bold. He began 2012 with a limited catalog, where most drinking Lumia 920 was too thick for the general opinion and the big mistake of cheating during his presentation. In February revolution began with the best low-end of the year, the Lumia 520 (with the permission of Moto G) and the best midrange of the year, the Lumia 720. During the following months, Nokia is dedicated to the accelerator: Lumia 925, Lumia 1020, Lumia 625, Lumia 1320, Lumia 1520 … And it since removed his glasses Clark Kent, Nokia is already superhero full time . Their smartphones have become convinced and to look ahead of the competition, which is high.
His other Achilles heel lack of a good ecosystem of applications . We return back: in early 2012 had gaps much weight (and Instagram not only), and these deficits were a good problem. It is true that problems with Spotify are less, but that does not mean they are few: Instagram, Pocket, Vine, anyone associated with Google, Flickr, Dropbox, Flipboard, or even that Spotify itself did any good: what used earlier year was borderline unusable. And above all, a deep problem . Navigate in Windows Phone Store was disappointing. Incomparable browsing Play Store or App Store (although this is quite effective).
Fortunately, this Achilles heel has been resolved in a more than acceptable level: Instagram has arrived, although the other Clark Kent who Microsoft and Nokia should pay tribute is Rudy Huyn, who developed the wonderful 6tag , and incidentally also 6sec, its own version of Vine. Apart Flipboard arrived, the officer came, or alternatives such as Pocket Pouch, Pixlr to Flickr, FileBox for Dropbox. Also new last minute as Waze.
two winners axes: improved ecosystem and identity . It is easy to distinguish any competition Lumia, Nokia has managed to have a unique character with the rest and aspirational features for most consumers, starting with a unequaled cameras.
From star to star
Away, BlackBerry 2013 as RIM began and a month later it was BlackBerry for all purposes. Five days before that key 30 January, I wished them all the luck in his new career. With these words I wish had:
Finally, after taking a long time to tune your system, BlackBerry 10 takes the witness. There are five days to start your new path. Luck.
Almost a year later, BlackBerry continues with a very small ecosystem of applications. Convert to Android 4.1 (and now 4.2) is not enough: many large developers have not bothered, and prompt user to follow technical steps to install a simple application for Android makes you automatically go to another platform . Except for the very fans of BlackBerry, of course. But trust applications because nobody can miss them through the converter and expect everything to work well, and forget that with a tap get all that and more in iOS or Android, it’s almost a suicide. While all this was happening, this is what happened to sales of Nokia Lumia and BlackBerry (and the continuation of that graph is worse for changes in share of Latin America and Spain):
Source: The Verge – Prepared
Furthermore, its only differentiating factor is that it has physical keyboard models , and very little else. Neither the best screens, or the best cameras, even the best battery life (though the Z30 is very good, it surpasses G2), industrial design or the best or the best ecosystem. The sum of all leads to nothing flashy either, as it happens to the Galaxy S4 eg components just stand in any respect, but all leave a wee impossible to leave out of the year Top smartphone. It is appealing to the young audience, not for the adult, and is even about to lose his big Bestion: public administration. Opinions are folding, numbers not today.
BlackBerrywished luck, I tried everything I could obviate the shortcomings of applications and survive the most basic, and I hoped that what would follow would bring something other groundbreaking face of fierce competition. A year later, it has not happened, but which has proved itself is strong in software services with a BBM platform which I decided to install from minute 1 course. In any case, perhaps it is time to ask whether it is not time to accept that our dreams BlackBerry has not returned and has signaled it . If it is not time for BlackBerry are subject to their own law.
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