BlackBerry survival would be in safety, not the ... - The Financial

[The company reported a 45 percent drop in sales of its latest quarterly / Bloomberg / File]

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Hidden amid the avalanche of bad news of the latest quarterly results BlackBerry Ltd. had an increase of 32 percent in the number of companies that install their servers. The increase could be the key to the survival of the company, whether a tentative offer of 4000 $ 700 million to remove the bag smartphone maker works or not.

In late August

customers had installed or were testing more than 25 thousand of the company’s servers that are used to manage secure networks for business smartphones, BlackBerry, iPhone or Android- . In July, the number was 19 000. The increase was a positive element in the middle of the fall of 45 percent in sales and losses of $ 965 million in the second quarter the company reported last week.

Focus on your network and security software may be the best bet for BlackBerry, said Ramon Llamas, an analyst at technology research firm IDC. BlackBerry has announced it will reduce its presence in the consumer market to focus on business customers, and this could be the next step.

“They have a huge opportunity if you decide to go there,” said Llamas, who works in Framingham, Massachusetts, in a telephone interview. “Many companies want a turnkey solution for mobile security. Guess who supplied it to some extent? BlackBerry has time and again proven to be a secure system. “

Market business

BlackBerry

before had the stranglehold on services for banks, law firms and other large companies, who bought their smartphones in addition to the secure email servers they use. This domain is disappearing as more employees claim the right to use iPhones at work and the departments of Information Technology (IT) see an opportunity to save money, the trend favoring everyone to wear at your workplace apparatus.

BlackBerry

Waterloo, Ontario, could copy to smaller companies such as Good Technology and MobileIron Inc. and focus on business business for all phones, said Anil Doradla analyst William Blair Co. of Chicago.

“MobileIron and Good Technology BlackBerry exploit that weakness by going in search of the iPhone and Android market and enabling those devices in the enterprise market,” said Doradla in a recent phone interview. “This is a market of several billion dollars that is growing and BlackBerry has the advantage that your appliances are in use. The question is how they will become agnostics on phones “.

now is employees, not IT departments, who decide which phones are going to use and that is affecting BlackBerry, said Ojas Rege, vice president of strategy MobileIron.

“There is no longer purely business unit”, said. “The world has definitely taken multiple operating systems and, as you produce phones, has a conflict of interest.”

That means that BlackBerry has to stop thinking only as a manufacturer of smartphones and more like unmpresa software that meets the needs of all if you want to survive, said Maynard Um, an analyst at Wells Fargo Co. in New York . “The company should concentrate its efforts on the platform agnosticism to be able to defend and develop their business base installed,” he added.