BlackBerry says # 34, is here to stay # 34; - The Universal

class=”noteInfo”> Reuters | The Universal 14:57

BlackBerry Ltd sought on Monday to give security to its customers and partners that is financially stable and “is here to stay “, despite having announced massive job cuts and according to sources is in talks to sell part or the entire company .

id=”contentNote”> In an open letter published in 30 new outlets in nine countries, the company based in Ontario (Canada) said that its customers can continue to count on BlackBerry products, despite of the challenges faced and the changes being undertaken.

id=”contentNote”> BlackBerry products have struggled to compete with devices like Apple Inc’s iPhone or the wide variety of smartphones that use Google’s Android operating system.

id=”contentNote”> The new line of cell phones that operate with BlackBerry 10 system has not succeeded in propping up sales, which led to the Canadian firm last month announced it would cut its workforce overall more than a third.

id=”contentNote”> “Our customers read much about BlackBerry these days, as we appear in the headlines very often. This has created a lot of rumors and confusion,” said Frank Boulben, BlackBerry marketing chief , in an interview.

“We want our customers to know that they can continue to count on us and we are here to stay. We have enough cash on our balance sheet and no debt. (…) this is a transition very painful, but it will make us stronger financially and we want the message delivered directly to our customers, “he said. id=”contentNote”> The letter is being distributed through social media and will be published in Tuesday’s edition of newspapers worldwide, including the Washington Post and the Wall Street Journal in the United States, along with the Globe and Mail and the National Post in Canada.

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