class=”centro”/> BlackBerry has released preliminary financial results for its second fiscal quarter, and the reality is that they are terrible for the interests of the Canadian company, with revenues 50% below expected . The loss in the period are about 1,000 million dollars, the main cause is the disaster that has led to the launch of BlackBerry Z10, and the accumulated stock unsold.
regard to sales, only been put on the market 3.7 million smartphones, most – BlackBerry 7 – of the previous generation. Clearly BlackBerry 10 has been the turning necessary to hold the market share they had, and as we know, Windows Phone happened long in the past months.
The measures to be taken are drastic, laying off 4,500 employees and reducing costs by 50% by 2015. A healthier future for the company might have to do with the creation of software and services, apart from making phones.
It will soonsix to four terminals on the market (two high-end and two input). In the words of Thorsten Heins, announced that will focus on the corporate market and professional , as among consumers have not been able to scratch the current bet ball, BlackBerry 10.
Reviewing the latest moves of the company, we will tomorrow officially launch BlackBerry Messenger on Android passed on for iPhone , and this week presented the latest phone from the house, the BlackBerry Z30 .
Way | Cnet | Reuters
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