few hours ago, BlackBerry announced a drastic austerity plan in which lay off 4,500 employees of the company and reduce your expenses by 50% until 2016. The cause of this adjustment plan? The poor performance of the company (50% below the goals they had set for the second quarter of 2013) and the accumulated losses, a crisis situation that requires a profound transformation of BlackBerry and a change in strategy. What path will BlackBerry? Are transformed into a service company? The services have always been the strong point of BlackBerry, but Thorsten Heins has announced that the company does not abandon the hardware since what is will focus exclusively on companies .
Yes, BlackBerry, to some extent, try to return to its origins to focus on the business sector and, therefore, leaving the end user (or rather, the consumer sector). BlackBerry CEO, Thorsten Heins was commissioned to announce the outlines of the radical shift in strategy that the company will face a change he called “difficult but necessary “:
We plan to refocus our services in our hardware solutions, software and services for companies and end users that put a special focus on productivity
Put another way, BlackBerry will focus on what you do best : solutions for businesses and also for professionals freelances . In this segment, BlackBerry has always moved with great ease and, for many years, its devices have been key productivity tool for many professionals of all industries and activities. In order to survive, BlackBerry contracts structural level and also reduces the scope of its activities, focusing on what you do best.
imply that refocus cut its catalog of BlackBerry devices to pass 4 terminals, two high-end and two input devices . As discussed, the Z30 introduced yesterday would enter into the high-end devices and the Z10 would go on to become an input device with a radical price drop that could come in the next few months.
Focus on the company save BlackBerry?
If we focus solely on handset sales, it may be difficult to save the company refocusing, however, the sum of terminals and services just drawing a package that provides a lot of value to businesses and, in many cases, more productive.
Clearly
device sales have been low and the company has not met targets but in the segment * services and software, BES instances (BlackBerry Enterprise Server) have last from 19,000 to 25,000 in a period of 3 months and this, no doubt, is very good figure and opens the door to hope.
BES is one of the great values ??of BlackBerry and, in this regard, the company has been able to understand the environment in which it was moving and how companies have changed. BES 10 is able to interact with iOS and Android devices, ie a product is able to adapt to trends in market sales (iOS and especially Android stomping) and, therefore, able to work in a heterogeneous terminals park.
While BlackBerry
refocus its activity, the company has not ruled strategic alternatives and of course, here you will find the possible sale of the company (for a prospective buyer inject capital into the company), its split or perhaps a new refocusing.
Withdrawal of BlackBerry
consumer sector
That
sector withdraws BlackBerry consumption means that users lose that traditionally had been a major player in the mobility sector. It is true that BlackBerry had a large market share in the corporate sector, but their devices had reached the final consumer and in countries like Argentina, Venezuela and Mexico, were the major terminals between users and, obviously, this refocusing means the resignation of BlackBerry to regain lost ground in “the places that had once conquered.”
a couple of weeks ago we talked precisely crash BlackBerry sales in Mexico, a drop in sales of transitioning from being the best selling platform to take the third place, in just one year. A blow to BlackBerry in Mexico that showed us how he had lost ground and how he had yielded to Android and Windows Phone.
Today
Windows Phone is the best-selling third platform and has seized the BlackBerry made in a market where Android is still king. If the BlackBerry, from now on, is removed from the conflict and focuses on companies, the mobile market will be “a cake” to share between Android, iOS and Windows Phone, a trio of platforms and ecosystems in which they also try to be a gap bets as Firefox OS.
During the second quarter of 2013, 79.3% of the devices sold were Android (187.4 million units), 13.2% of sales were iOS devices (31.2 million units) and Windows Phone was a 3.7% of sales (8.7 million devices you sold). Put another way, 92.5% handset sales were Android and iOS , market polarization that draws the duopoly platforms.
Windows Phonepushed hard and the terminals market Nokia has launched are permeating well among users may purchase Nokia by Microsoft serve to strengthen even more, Windows Phone and, thus, can take the impetus to become the third actor who can do a little more balance and collect market BlackBerry witness who lost and who, today, gave up trying to recover.
No comments:
Post a Comment