fired about 250 employees at its headquarters in Waterloo, Ontario, as part of new measures to reduce costs, reported Thursday smartphone maker.
“This is part of the next stage of our recovery plan to increase efficiency and boost to our company,” said a spokeswoman for BlackBerry. The company, which last year eliminated thousands of jobs recently suggested that more cuts could occur.
sales of its new line of smartphones have been lower than those provided by experts. The results showed little evidence that the company can recover in the short term the market share of mobile hand Apple Inc. and Samsung Electronics Co. Galaxy Ltd., and other devices using the Google Android operating system Inc.
BlackBerry, which at March 2 had nearly 12,700 full-time workers, said employees were dismissed from the test drive of the new product. The company recently said he no longer thought to migrate its new BlackBerry 10 operating system to its Playbook tablet, because the hardware was not powerful enough to deliver an optimal experience to users.
Many take that as a sign that the manufacturer plans to remove the device. In the last quarter, only 100,000 Playbooks were sold, compared with 14.6 million iPads sold by Apple in the same period. BlackBerry shares traded steady on Thursday.
REUTERS
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