It is no secret that the last periods were not easy for BlackBerry, a company that went from leading to “a more” in the market. However, Wes Nicol, director of the multinational for Latin America, says they are back and now the goal is to be a leader in the segment of high-end smartphones.
To achieve this, he says, Colombia has a strategic role, it is one of the markets where the brand has greater acceptance.
class=”rtejustify”> is a very exciting market is in a period of transition. We are launching the BlackBerry 10, which for us is an opportunity to regain lost market where some participation. Something is happening is a migration toward smartphones, particularly in Colombia, where we have seen tremendous growth in the entry level, where our products are Curve. Colombia is huge, I know him very well. We track sales performance every day, sometimes is number one, sometimes the second and sometimes the third, but often is at the top of the region. class=”rtejustify”> class=”rtejustify”> But one thing to have a good product and other people decide to give them a second chance …
is true. I think we should try, our strategy is to use it and to recommend you to their friends, that indicator in the BlackBerry 10 is the highest we’ve ever had on any device. We can make the investments that large technology companies do not have the resources for that, then we should move more intelligently.
class=”rtejustify”>Who is your biggest competitor in this market?
not like to talk about names, but obviously Android. At the high end I think BlackBerry 10 will compete with the best products in the world.
class=”rtejustify”>We remain the company of choice for companies in Latin America. Half of the devices in the region is BlackBerry, even in markets where we are not as strong at 40 percent. From what we noticed is that there are people looking for alternatives to their products and the way we solve this is that now our servers hold different platforms, iOS and Android.
class=”rtejustify”>Do you think the BlackBerry Messenger on different platforms will be the back door for those who left the brand?
Are our expectations. We have 60 million users of this platform in the world and the minute to do so will invite their friends from other operating systems to join, once they try BBM, you will see that is fantastic and want to stay. Personally, I was part of that project, it was a big decision, something brave, people wonder why we are releasing our secret ingredient, but we believe that our clients want the ability to communicate with people on other platforms and we are making it possible.
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Are not you afraid the opposite happens?
is possible.
class=”rtejustify”> In the category of more than 500 U.S. dollars, which is the high-end segment, we want to be first or second this year. In markets like Colombia think we will be the first. All people who have a life should work, there is a mixture of both segments, and we provide a good user experience at all times. class=”rtejustify”> Writing Portfolio class=”rtejustify”>
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