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itemtype=”http://schema.org/Person”> By Ricardo Sametband | THE NATION
ORLANDO class=”primero”>
During the opening session of its annual developer meeting, called BlackBerry Live, held Tuesday through Thursday in this city, did three things German Thorsten Heins, who since last year is commanding the transformation of BlackBerry (leaving your old operating system and moving to a new modern platform, derived from QNX, the company it acquired in 2010).
first smartphone display the new Q5, which like the Z10 and the Q10 uses the brand new BlackBerry 10 platform. The Z10, which is the company’s flagship mobile, will go on sale in Argentina in the mid of next month with the three operators. The company hopes to offer in our country in November, the Q5, a smartphone with 3.1-inch touch screen, dual-core chip at 1.2 GHz, 2 GB of RAM, 8GB of storage, a 5 megapixel rear camera and one front, 2180 mAh battery, and of course, a traditional Qwerty keyboard.
The team points to a segment that is still fairly popular: the physical keyboard teams. The three best-selling smartphones Argentina in 2012 was two BlackBerry and Samsung Galaxy Y Pro And in fact, 31 percent of phones sold in the country had physical keyboard, plus an additional 10% combines touchscreen keyboard , according to consultancy Carrier y Asociados. Android manufacturers are not generally midrange smartphones or high with this type keyboard.
fourth phone, largest screen (after the fashion driven by Samsung with its Galaxy Note), will be announced at the global level in the second half of the year, although the Argentina reach-in best – in 2014.
crown jewel
The second thing he did was announce that Thorsten Heins BlackBerry Messenger (BBM), the most famous and perhaps the most robust mobile instant messengers, would jump that claimed many years ago to become a commodity platform: in the coming months will come to Android devices with iOS 4 or 6 (not Windows Phone, for now) as a free application, first offering text and new thematic channels which incorporates the application, and then adding voice and video.
Does
deliver the crown jewels? Yes, a little. The BBM is one of the few elements that distinguish the BlackBerry from your competition. But in a world in which all competitors have similar services, and in which there are versions fastest growing platform-as Whatsapp and others, keep it closed is, in fact, take attractive because BlackBerry is no longer the owner of the moving ball. In BlackBerry opt to use it in two ways: as a marketing tool itself (“Look what good service we provide, we buy our equipment”) and as a marketing tool for others: a future version of BBM enables the called channels, which function somewhat as Twitter, where a user (a business, for example) share information with their followers, interact with them, organizing campaigns, and so on.
The third thing he did Thorsten Heins was noted, correctly, that this week the weather on the annual meeting of 2011 is very different: BlackBerry changed all his staff, and reconverted full platform and is updating, has three smartphones modern, the Q10 is seeing good sales in Europe, but not give numbers, and the Z10 and Q5 are expanding around the world.
The company is working on increasing the number of available applications, which are already at 120,000 (against 150,000 of its nearest competitor, Windows Phone, but far from the leaders Apple and Google), and is making some big names (Skype, Whatsapp) to join the platform.
Third
or nothing
plans are ambitious: they want to be the third player in the mobile ecosystem war. Their weapons: the significant presence that still has in corporate world management tools now let you control Android or iOS mobile and expand its presence in other segments: BlackBerry 10 is based on an operating system called QNX , which is in 60% of the computers aboard the cars. In fact, Bentley also showed maps and multimedia control board provides video calls, the video turns off when the car is in motion and is as a voice call.
But to say that what awaits them is a difficult task is little. In the first quarter of 2013, Android took 75% of global sales, according to IDC, followed by Apple (17.3%), Windows Phone (3.2%) and BlackBerry (2.9 percent).
Even if BlackBerry found its way, it comes to fruition will require more than a couple of phones that will match their competitors. But, unlike other years, you now have that.
new course began in 2010
QNX
purchase
unexpected
2010, BlackBerry supports that must change strategy and acquires QNX operating system, which initially will come out in their tablets
- cars to smart phones
QNX is a Unix-like system widely used in cars. BlackBerry will use it to replace your own and obsolete system
- New generation
In January, BlackBerry announced the first phones to match its competitors, the Z10 and Q10. They use BlackBerry 10, based on QNX
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class=”fecha” Digital Life / Releases class=”conHidden” itemprop=”articleSection”> Technology So itemprop=”description”> class=”bajada” itemscope=”" class=”firma” itemtype=”http://schema.org/Person”> By Ricardo Sametband | THE NATION Heins, CEO of BlackBerry smartphones displays the last company in Orlando, United States. Photo: AP ORLANDO class=”primero”> During the opening session of its annual developer meeting, called BlackBerry Live, held Tuesday through Thursday in this city, did three things German Thorsten Heins, who since last year is commanding the transformation of BlackBerry (leaving your old operating system and moving to a new modern platform, derived from QNX, the company it acquired in 2010). first smartphone display the new Q5, which like the Z10 and the Q10 uses the brand new BlackBerry 10 platform. The Z10, which is the company’s flagship mobile, will go on sale in Argentina in the mid of next month with the three operators. The company hopes to offer in our country in November, the Q5, a smartphone with 3.1-inch touch screen, dual-core chip at 1.2 GHz, 2 GB of RAM, 8GB of storage, a 5 megapixel rear camera and one front, 2180 mAh battery, and of course, a traditional Qwerty keyboard. The team points to a segment that is still fairly popular: the physical keyboard teams. The three best-selling smartphones Argentina in 2012 was two BlackBerry and Samsung Galaxy Y Pro And in fact, 31 percent of phones sold in the country had physical keyboard, plus an additional 10% combines touchscreen keyboard , according to consultancy Carrier y Asociados. Android manufacturers are not generally midrange smartphones or high with this type keyboard. fourth phone, largest screen (after the fashion driven by Samsung with its Galaxy Note), will be announced at the global level in the second half of the year, although the Argentina reach-in best – in 2014. The second thing he did was announce that Thorsten Heins BlackBerry Messenger (BBM), the most famous and perhaps the most robust mobile instant messengers, would jump that claimed many years ago to become a commodity platform: in the coming months will come to Android devices with iOS 4 or 6 (not Windows Phone, for now) as a free application, first offering text and new thematic channels which incorporates the application, and then adding voice and video. Does deliver the crown jewels? Yes, a little. The BBM is one of the few elements that distinguish the BlackBerry from your competition. But in a world in which all competitors have similar services, and in which there are versions fastest growing platform-as Whatsapp and others, keep it closed is, in fact, take attractive because BlackBerry is no longer the owner of the moving ball. In BlackBerry opt to use it in two ways: as a marketing tool itself (“Look what good service we provide, we buy our equipment”) and as a marketing tool for others: a future version of BBM enables the called channels, which function somewhat as Twitter, where a user (a business, for example) share information with their followers, interact with them, organizing campaigns, and so on. The third thing he did Thorsten Heins was noted, correctly, that this week the weather on the annual meeting of 2011 is very different: BlackBerry changed all his staff, and reconverted full platform and is updating, has three smartphones modern, the Q10 is seeing good sales in Europe, but not give numbers, and the Z10 and Q5 are expanding around the world. The company is working on increasing the number of available applications, which are already at 120,000 (against 150,000 of its nearest competitor, Windows Phone, but far from the leaders Apple and Google), and is making some big names (Skype, Whatsapp) to join the platform. Third plans are ambitious: they want to be the third player in the mobile ecosystem war. Their weapons: the significant presence that still has in corporate world management tools now let you control Android or iOS mobile and expand its presence in other segments: BlackBerry 10 is based on an operating system called QNX , which is in 60% of the computers aboard the cars. In fact, Bentley also showed maps and multimedia control board provides video calls, the video turns off when the car is in motion and is as a voice call. But to say that what awaits them is a difficult task is little. In the first quarter of 2013, Android took 75% of global sales, according to IDC, followed by Apple (17.3%), Windows Phone (3.2%) and BlackBerry (2.9 percent). Even if BlackBerry found its way, it comes to fruition will require more than a couple of phones that will match their competitors. But, unlike other years, you now have that. QNX
crown jewel
or nothing
new course began in 2010
purchase
unexpected
2010, BlackBerry supports that must change strategy and acquires QNX operating system, which initially will come out in their tablets
QNX is a Unix-like system widely used in cars. BlackBerry will use it to replace your own and obsolete system New generation
class=”fin”>.
In January, BlackBerry announced the first phones to match its competitors, the Z10 and Q10. They use BlackBerry 10, based on QNX
Saturday
http://www.lanacion.com.arTecnología
TODAY
18 MAY
Google anticipates the future: increasingly social web
showed their initiatives at the annual meeting called I / O, the $ 900 tickets sold out in 45 minutes
http://www.lanacion.com.arTecnología
TODAY
18 MAY
started with your new Android
http://www.lanacion.com.arTecnología
TODAY
18 MAY
Mail readers: tablet banking
addition, the new model of LG, and Visual Dictionary
http://www.lanacion.com.arTecnología
TODAY
18 MAY
Until it becomes the last of us
In a month will launch The Last of Us , a big gamble for Sony PlayStation 3
http://www.lanacion.com.arTecnología
TODAY
18 MAY
Agenda
courses and seminars
TECHNOLOGY AS SEEN
NETWORKS
Follow us on Twitter
All channels
class=”temas”> TOPICS TODAY Died Jorge Rafael VidelaEl case of the former printing CicconeEl BáezMedios case of Lazarus and políticaTorneo Final
in case you missed it
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