Blackberry is still committed to the physical keyboard - infonews

Far from

passed entirely to the touch, the company said it will continue to manufacture their classic models with a view to the corporate user.

Not long ago rumors about the bad time that the company would be spending Blackberry and how the company should definitely adapt to touchscreen phones, which swept the market today and are favorites of users worldwide. However, the company, after years concentrating on touch screens and keyboards, announced that it will return to its origins.

Blackberry

In an interview with Bloomberg, the CEO of the firm, John Chen, said that the next BB teams will have “predominantly” with a hardware keyboard.

Chen

even said: “Personally, I love physical keyboards.” But said that from now on these keyboards will not be exclusive on all BlackBerry products, the CEO said if that will be the rule rather than the exception.

reposition the brand, Chen plans to refocus on corporate and government clients, and which the CEO still value the most agile and quick writing related to physical keyboards.

This new change strategy BlackBerry attempt to alleviate the poor performance of BB10 models (Z10 and Z30), but failed to convince consumers despite having great expectations last year. In fact, this model was so ignored that left BlackBerry with a billion dollars in unsold equipment.

new agreement the company reached with Foxconn to develop cheaper models and the search for new markets, developing downloading hardware manufacturer in Taiwan and maintaining software development at home, you could save the Canadian firm .