In a statement, in which the word dismissal is not mentioned, the company said that the contractual relationship with the artist concluded after completing “a year of collaboration.”
January 2013, BlackBerry announced the appointment of Alicia Keys as creative director as well as its new BlackBerry 10 operating system, and two new smartphones, as they try to stay alive for redefining the global mobile phone market .
The company took a charge of $ 1,000 million to Z10 unsold phones in September, just a week after announcing a cut of 4,500 jobs or 40% of its workforce.
technological approach intended to return to young people, but this move was not without disagreements.
last year from the Twitter account of the singer posted tweets were sent from mobile devices from Apple and although she said that someone had “cracked” your account, the echoes of the case had spread through social networks.
BlackBerry, whose technological proposals have failed to reverse the situation of the company, now discontinued its relationship with the singer, who thanked his contribution and described as “incredibly talented and passionate person.”
smartphones maker had a loss of 4,400 million during the three months ended in November. Excluding charges, BlackBerry lost 67 cents per share, worse than analysts expected figure. Sales fell 56% during the year to 1,200 million. The figure was also below the Wall Street consensus.
However, there could be some good news. The BlackBerry’s cash position at the end of the quarter was 3,200 million from 2,600 million in the previous quarter.
BlackBerry also announced a five-year strategy with Foxconn, the largest maker of electronic parts. Under the agreement, Foxconn will manufacture some BlackBerry devices and manage that inventory.
Related article: Supplier of Apple joins BlackBerry
The partnership will focus initially on a Smartphone to Indonesia and other emerging markets. Foxconn is Apple supplier which has drawn attention for the working conditions of its employees in China.
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