Thursday, January 2, 2014

Alicia Keys will retire as global creative director on ... - Financial Times

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Thursday January 2, 2014 | 18:16

be reached exactly one year in office.

Financial Journal Online

 Alicia Keys will retire as global creative director on BlackBerry

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Alicia Keys

will retire as global creative director on BlackBerry. This was reported by CTV News Canadian site detailing the singer leave the company on January 30, exactly one year after his arrival.

Recall that Alicia Keys was announced with great fanfare in the context of the presentation of the BlackBerry 10 operating system by Thorsten Heins, the then CEO of the Canadian company.

During the year he was in office, however, the company was unable to reverse poor performance. Only during 2013, the stock of the firm accumulated a fall of 33.05% and in the third quarter of lost U.S. $ 4,401 million.

This

amid the fruitless efforts of the company to gain ground in the smartphone market it once dominated and now is led by Samsung and Apple.

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