Lost to Mexico, plan for BlackBerry 2014 - Gizmodo

BlackBerry

Mexico presented its strategy to seek recovery of its lost market in the country, implementing a strategy at various levels.

By Perry class=”autor”>

December 12, 2013, 16:22

class=”categorias Topics: BlackBerry Market

been a heavy year for BlackBerry, after so many changes in its structure, financial complications, output management and problems with the distribution of their latest models, the Latin American division of the company admitted a loss in Mexico more than considerable, now seeks to reclaim the way for this region because there focused one of its major sectors of users, so they have presented their strategy for this 2014 where the main goal is to retrieve Mexico as one of its main distribution points.

Your OS BB10 will bet to recover users. According to Jorge Aguiar, CEO of BlackBerry to Mexico, the main challenge for the company for the next year is the fight “misperception” has been generated around them to position themselves firmly as the third operating system in the country, behind iOS and Android. Thus reveal his trump card is his 2014 BB10 software. According to Aguiar, BlackBerry is in a very strong restructuring process, so it is crucial to capture more customers and regain the trust of users . The increase in their sales numbers that trust is something to accomplish with the repositioning of its brand, spreading the virtues of BB10 and the relocation of production and assembly of its terminals to a new facility in Ciudad Juarez, Chihuahua, what they allow you to reduce costs, while installed plant currently in Guadalajara, Jalisco cease operations.

According

Aguiar stated in the presentation of its strategy, the main problem that BlackBerry had during 2012 and part of 2011 was the negative perception generated by its users, after the constant crashes your system , breach of announced projects and delayed almost a year to lasso the BB10, a period in which both Android as iOS and Windows Phone substantially gained ground globally, also impacting Mexico. The outlook is complicated for BlackBerry Mexico, and absolute acceptance of BB 10 is yet to be seen, however they have a vision of what they want to achieve, despite the adverse weather.

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Perry

York

, cop, minificcioso, psychopath in power. It is said that one of his favorite pastimes is to fill the biographical information of their public profiles, but I doubt very much that you are always very bad. More articles by this author »

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