<- [If (lt IE 9) & (IEMobile!)]> <[endif] -> against vibration tests are recurrent in teams Blackberry. / Courtesy
not surprising. At first glance, it’s another big concrete building with blue windows and palm-fringed in Sunrise, a town of 85,000 inhabitants near Miami. And that is precisely the main feature. Almost no one knows that inside it is planning a technological renaissance
That building is in fact one of the most valuable assets of Blackberry maker Canadian mobile phone for a month that has been proposed to regain the top spot in the global industry ceded to Apple and Samsung.
One large building (covering about 9,200 square meters) is the Design Center , Research and Development, the company opened in Florida since 2009, and he has developed some of the most famous teams in its corporate history: the Curve 8520, one of the most popular phones from Blackberry with the sale of 48 million . units since its launch in 2009
Since then they have developed other 10 phones in their facilities with the highest technical standards: evidence of resistance to falls from a meter high, the antenna response to requirements of the cellular network, the synchronization between the audio signals received by the microphone and delivered the headset in environments of excessive noise, response components to discharge static energy, among others.
” Our goal is to test the performance of each team under any condition, situation and environment. Hence in this building have equipment valued at $ 40 million, “says Bill Seefeldt, VP Product Engineering Company.
He is responsible for overseeing technical detail to a minimum. One vital for a company that has been proposed quality relive their golden years, when those dominated global market shares of over 40% and not the 1.8% recorded in September Gartner. The target was fixed by John Chen, the new president of Blackberry. And to achieve this strategy consists of four pillars, the first, the security, the cornerstone of the new operation. “We have made sure to create a corporate environment is completely secure solutions without serious threats to the operation of customers who have chosen us to support their business, “said Wes Nicol, your manager for Latin America.That, the second pillar is strengthened by a cloud strategy (has 30,000 servers) that seeks to accommodate all types of business applications regardless of operating system directors, officers and employees: multiplatform environment allows the operation of equipment with Android, iOS and Windows Phone operating systems without problem
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His third pillar seeks to revolutionize one of its weakest points: your online store now has 250,000 apps, low when compared to the more than 1 million available on the number of Google and Apple. The company has proposed to leave this reality behind and now finalizing the details of a strategic partnership with one of your competitors so that your applications can be operated on Blackberry devices.
And this is the last pillar, perhaps the most difficult. “We will continue betting on our equipment. They play a vital role in our strategy, “confirms Nicol. A message that require necessarily to convince the consumer that Blackberry still has much to give. dmayorga@elespectador.com* Note possible by invitation Blackberry.
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