"I saw that there is so much we break": BlackBerry - The Financial

Carlos Mota – Monday, December 16, 2013 5:01

“When I read what was published in the press to get to run BlackBerry, I wanted to pull a tenth floor,” says Jorge Aguiar, the new CEO of the Canadian company with historical dominance in Mexico. Yucatec and developer of origin-living temporarily in Sao Paulo, Brazil-Aguiar statement: “I have two-year agreement with BlackBerry “. What for? To raise, recover the position held, and placed third at the BB10 operating system in Mexico.

“ 27 percent of smartphones in the country has assets BlackBerry system ,” said Aguiar. It is a high percentage, but it derives from the legacy of its former prominence, not recent activations.

Aguilar was recently hired this company to raise smartphone . After a stint in Sony Ericsson, said that he is a critic of BlackBerry and has lived perceived pain this firm in recent times, when substantially eroded, although he stresses, “and everybody saw that there we break” and rubric: “You’ll hear a lot about BlackBerry starting next year.”

what mechanisms? The company launched the smartphone Z30 days ago in Mexico , and even introduced him since September, this holiday season is that is available with Telcel. This unit builds on the Z10, which faced the problem of delay in availability in the Mexican market. However, Aguiar observes that has quintupled sales of these devices in the past two months, and extols the attributes of the new system, especially the famous Hub and the two environments that can interact: the staff and working .

“ When you’re the king to order all down ,” said Aguiar, referring to Apple. “But everyone gets their cycle. Nokia already arrived, and he came to BlackBerry. “

BlackBerry’s fate is sealed and will play all their cards in three quarters mobilize all your base of corporate customers , it will boost its total capacity BB10 system for iOS and Android devices; Mexico to launch the Q5 in weeks, will finish a restructuring plan; was spent on marketing. Will it work? Consumers say.

Twitter: @ SOYCarlosMota