AGENCIES / MEXICO CITY
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BB. With a high-end smartphone and new strategy, the Canadian brand seeks to change the negative perception. 
“We lost the trust of customers because we really took to launch the new operating system (…) My plan for BlackBerry is a year in that period must be consolidated again,” said Jorge Aguiar, who two and a half months ago took over as general manager for Mexico and Central America in that company.
manufacturer representative company smartphones, servers and software noted that recently received an investment of one billion dollars from Fairfax Financial Holdings, which according to him “more than a cash injection is an injection of confidence “to the brand.
He said that although the area of ??mobile devices sales declined in other sectors of the company business growing: “We dropped a lot in the consumer market, but we are very strong in Enterprise”, is that he said, The Canadian company also manufactures BES servers and has 10, a cross-platform system for handling by a server, own devices and other platforms like iOS and Android.
Aguiar said the overall strategy BlackBerry both internationally and locally will be divided into four units: Consumer Business (devices and accessories), Enterprise (servers and business solutions), multiplatform messaging (including BlackBerry Messenger available for several operating) systems and software based on the QNX machine to machine communication (especially in mobile applications to link with cars) embedded systems.
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Smartphone Z30. Since today is already in the market Z30 BlackBerry, a smartphone with the Ontario-based firm seeks to reclaim leadership position in the Mexican market. “What we want is to change the perception that people have towards us,” he said Aguiar.
considered that this team has a five inches broad ecosystem of applications (130,000 apps) and in it are the most important developments. “90 percent of data traffic dominates 10 social networking applications and these are available on our platform and if not, come very soon.”
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